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Come svolgere una sessione di brainstorming

In grado di produrre idee brillanti

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How does brainstorming on a Confluence whiteboard work?

Sebbene il brainstorming sia eccitante sul momento, è meglio rimanere entro i limiti dei tuoi obiettivi aziendali. Dovresti organizzare una sessione di brainstorming solo se a) vuoi ottenere qualcosa di specifico e b) sei pronto ad agire in base alle idee presentate. Riassumi il tuo obiettivo in una o due frasi, come ad esempio "determinare come ridurre i tempi di risposta ai ticket dei clienti" o "pianificare tre campagne di marketing chiave per il prossimo trimestre".

Condividi il tuo obiettivo con tutti coloro che parteciperanno alla riunione. Crea un ordine del giorno per la sessione di brainstorming che includa il riepilogo e un programma di massima per la conversazione. Comunica a tutti in anticipo (non la mattina stessa) l'argomento della riunione, in modo che abbiano la possibilità di prepararsi.

How to

No more switching tabs, devices, or computers, trying to slap software solutions together with too many confusing logins and usernames. Confluence syncs with Jira, our issue-tracking software, to ensure each whiteboard isn’t just a place to dump ideas. Your whiteboard will be a real, live project management tool to organize how work gets done.

When you run your whiteboards through Confluence, you’ll get some immediate project management benefits:

  • A single source of truth, connecting ideas, tasks, and workflows in one centralized hub for anyone on your team to view. Collaborate visually while allowing team members to add context directly to the board via attachments.
  • Access for the entire team, creating transparency in each project and allowing people to submit their ideas for brainstorming sessions.
  • Immediate cost savings through tool consolidation; if you signed up for Confluence, you can already use Confluence whiteboards. 
  • Enhancing virtual collaboration for greater organization-wide impact. With Confluence whiteboards, every worker is included in critical brainstorming meetings or workflow data to wonder where they fit in the jigsaw puzzle of each project. You can also use Confluence to ensure teamwide access to the whiteboard for easy updates.

2. Riunisci il team giusto

Conserva la creatività dei tuoi colleghi per il brainstorming vero e proprio, non per chiedersi perché sono presenti alla riunione. Da un sondaggio condotto su oltre 800 team, è emerso che troppe menti in una stanza può portare al fenomeno del "social loafing", ovvero a lasciare che alcuni protagonisti facciano tutto il lavoro e che tutti gli altri contribuiscano poco o nulla. Più persone partecipano alla riunione senza sapere perché sono lì, più la qualità del brainstorming sarà scarsa.

A meno che tu non riesca a indicare un aspetto specifico che speri possano introdurre nella discussione, lascia che i tuoi colleghi si prendano il loro tempo libero. Questo è particolarmente importante se non sono responsabili di una parte del risultato.

Oltre a elencare l'obiettivo della riunione, assicurati che tutti gli invitati abbiano ben chiaro il motivo per cui vuoi che siano presenti.

Use Confluence whiteboards to structure and organize ideas

Whiteboard sessions can be critical creative time, true. A brainstorming session should set your team loose, giving everyone the bandwidth they need to pop out ideas without any fear of being shot down.

But creative ideation exercises will only get you so far. Whiteboards can be great for structuring a loose collection of ideas into a campaign, a project, or a new initiative. 

The problem with traditional whiteboards is this can require a lot of erasing, modifying, and editorial back-and-forth. Confluence whiteboards, on the other hand, offer some digital assistance when it comes to organizing your ideas. 

  • You can illustrate the relationship between ideas with stickies, lines, and sections—just like you could if you were standing at a whiteboard with a marker in your hand
  • Start assigning Jira tasks and sub-tasks to individual team members so that you come away from a brainstorming session with more than just ideas—you come away with a team to-do list

Create templates and dedicated pages for brainstorming and creative ideation exercises

A physical whiteboard is just that: a board with a lot of white space. But Confluence whiteboards can pre-populate with best-practice templates, giving you a head start for any brainstorming session:

  • Brainstorming templates will populate with notes for kicking off those game-changing “what-if” questions.
  • Retrospective templates help you conduct exit interviews on old projects: the good, the bad, and the ugly.
  • Prioritization matrixes split up the whiteboard into a grid so you can organize (and therefore prioritize) the decisions your team is facing.
  • Team formation guides are great for assigning users to specific projects within your organization, which can lead to separate brainstorming sessions via Confluence.
  • Concept maps can be critical for mapping out team resources, workflows, and planning multiple projects simultaneously.

There aren’t any features you’d lose from moving to a digital whiteboard. Sticky notes? You can use them. Stamps? Use those to react and vote for your favorite ideas. Everything you can do with a physical whiteboard, you can do with a Confluence whiteboard, all while crossing time zones with ease. It’ll be as if you’re all in the same room.

Brainstorming whiteboard templates

Synchronize a team’s inspiration from a single source of truth

Company-wide collaboration is the name of the game. If you can’t have your whole team in the room with a single whiteboard, you may feel you’ve left critical team members out. The result: you’re not getting the inspiration from multiple angles and backgrounds asking key questions during a brainstorming session.

But Confluence changes all that. You can automatically sync new updates to your Confluence Homepage, or add project-specific updates to a Confluence whiteboard. We’re also planning on introducing features like “@” mentions to ensure colleague discussions are easy to reference and redirect.

In a traditional whiteboard setting, you might have someone taking minutes. With Confluence whiteboards, you can have a virtual brainstorming session and proceed across time zones as if you never missed a beat.

There’s also a neat feature for integrating these whiteboards with Jira. 

You can use Confluence whiteboards to group a specific set of tasks, ideas, or assignments. Smart sections ensure you don’t have to make updates to Jira issues after planning sessions. You and your team can move work forward without having to go back and revise in Jira. Essentially, you can set up sections with configured Jira actions, which then apply to all current Jira tickets in the sections. Use this feature to mass-update fields like priority, assignee, story points, and more.

And it works two ways, as well. Team members can upload their notes or web links to the whiteboard so everyone can reference them. The result: your virtual brainstorming sessions seamlessly segue into a to-do list, much like a project management tool.

Embed images and links to help illustrate your ideas and make them more engaging

At a certain point, the “analog” whiteboard runs out of features. You can paste sticky notes to a whiteboard, maybe even print off an image and tape it to the thing. But once you have videos, webinars, and conference calls that need to be part of the project, no whiteboard will help.

Well, there’s one. 

The Confluence whiteboard can embed images to illustrate your ideas. Rather than a whiteboard full of long swaths of text, images can get ideas across much more quickly. That’s especially relevant for visual and design-based projects.

If you’re building a whiteboard, you can also use this feature to assign tasks to your team members. You can highlight virtual brainstorming sessions so a copywriter knows what to write about. You can record yourself giving live notes to provide feedback to a designer. Or you can simply paste a video link you saw online, giving additional context and background to anyone on your team who needs it.

Start collaborative whiteboarding sessions for remote teams

Some features in Confluence whiteboards can help remote team members keep up, even if they’re not in the loop on the initial whiteboard session. But we haven’t yet addressed how collaborative this process can be. 

With a Confluence whiteboard, your sessions aren’t limited to who’s in the room. You can build a session online, either on the computer or live within a conference room, and involve everyone on your remote team. You don’t have to abandon team members across the globe and wait for them to catch up. And you don’t have to miss out on their spontaneous insights or reactions, either.

Don’t forget about the scientific importance of flow state. Spontaneity and live reactions matter to creativity. As one study noted, “the possibility of surprise” is one essential ingredient of flow. In brainstorming sessions, when a good idea pops out, it instantly stimulates that sense of flow.

That’s an effect you can’t capture as easily via email. It takes live interaction and spontaneous reactions to generate that creative flow—ultimately leading to better ideas on your whiteboard.

3. Prepara il palcoscenico

È facile scegliere la stessa vecchia sala conferenze ogni volta che devi convocare una riunione. Il nostro cervello, tuttavia, adora le novità e la presenza in un luogo nuovo può anche esercitarne la neuroplasticità, ovvero la nostra capacità di pensare alle cose in modo nuovo. Cambiando luogo, puoi migliorare la qualità delle idee che escono dal brainstorming. Prova a recarti al tavolo da picnic dietro l'ufficio, al bar dietro l'angolo o persino in una stanza diversa del tuo spazio di lavoro.

Se non puoi accedere a uno spazio alternativo per le riunioni, inserisci un nuovo elemento nella vecchia routine. Scambia le rivendicazioni tacite sulle sedie o diventa amministratore delegato dell'ufficio con un regalo a sorpresa.

Le opinioni sulla durata migliore di una sessione di brainstorming variano e dipendono dai singoli team. Per un team che deve rispettare le scadenze, 30 minuti sono la durata migliore o preferiscono un'ora per dare libero sfogo alle idee? Sono più freschi al mattino o dopo pranzo? Prova alcune varianti per trovare ciò che funziona meglio per il tuo gruppo.

But moving your brainstorming sessions over to Confluence might sound challenging. Doesn’t adding Confluence introduce an unnecessary complication?

Not with how Confluence whiteboards work. Confluence brings all of your work together into a single view. You can still use Jira just like you always have—in fact, there are ways to enhance how you use Jira:

  • Convert stickies and shapes into Jira issues. A sticky on the whiteboard is a handy way to jot in a quick note. With Confluence whiteboards, it can accomplish far more than a simple reminder. You can convert your stickies into Jira “issues,” which helps you manage Jira without leaving the whiteboard.
  • Connect Jira issues to map out your work. What if you have multiple Jira issues and need to see how they flow together? You can connect them within the Confluence whiteboard, as well. Or you can import Jira issues to visualize your tasks. Sometimes, this means populating a whiteboard with pre-mapped planning work already done.
  • Edit Jira issues along with Confluence pages—again, without ever having to leave your whiteboard. 
Connect with Jira on whiteboards

Along with these features, you can embed plans and add links as needed. It’s hard to paste a PDF onto an actual whiteboard. But with Confluence whiteboards, you can have an entirely digital experience for everyone on your remote team to access.

4. Scegli un moderatore qualificato

Se un team si riunisce per un brainstorming e nessuno lo guida, il brainstorming ha davvero luogo? Le sessioni di brainstorming sono conversazioni collaborative, ma c'è comunque bisogno di un responsabile.

Il facilitatore di una sessione di brainstorming deve avere:

  • Ottime capacità di ascolto per assorbire appieno le idee
  • Capacità di gestione del tempo per mantenere la riunione in linea con i tempi
  • Capacità organizzative per creare un ordine del giorno e registrare le idee
  • Capacità di leadership per incoraggiare tutti i membri a partecipare

Prima dell'inizio della riunione, decidi se spetta a te condurre la riunione o se qualcun altro è più adatto a questo compito. Ricorda che il ruolo del moderatore è quello di fungere da parte neutrale che favorisca lo svolgimento della sessione e la concentrazione dei partecipanti.

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