Keep your intranet thriving by making sure that the software you choose comes equipped with these features and tools.
Creators from everywhere. Great ideas can come from any brain at any level of an organization and sometimes, from a happy accident. (We’d still be eating ice cream out of bowls if a World's Fair stall hadn’t run out and improvised with a waffle!) Easy authoring tools like ready-made templates empower users from any team to contribute and will help organizations avoid the trickle-down effect in your intranet.
Knowing the folks behind the posts. It’s hard to build bridges when all you know about your colleagues is their name and a generic avatar. People want to know what their coworkers do, where they fit into the organization, and what they’re working on. A social internet should have places for profiles so employees can see at a glance who does what and where they’re doing it.
Mobile ready. Raise one hand if you’re reading this article on your phone. With easy on-the-go logins and guaranteed security, the ideal social intranet is a network you can fit into your pocket. Yes, even the pockets on women’s jeans.
Good-looking content. The phrase “don’t judge a book by its cover” is heading for retirement. Employees are more likely to engage with content that features eye-catching visuals like images, videos, and GIFs. Content should be as aesthetically satisfying on a phone or tablet as it is on desktop.
Social-sharing features. “Going viral” on social media networks is the equivalent of winning an online lottery. To achieve the same calibre of sharing in your intranet, you need the ability to pass content along easily. When users can like and comment, follow colleagues, and @mention coworkers with the same ease as firing off memes to their friends, they’ll make the intranet a destination for more share-worthy content.
Easy access. Lose IT’s number. With social intranets, you can secure access and permissions by departments and users yourself, while letting employees create, edit, and view content with zero roadblocks. This flexibility then frees up IT to focus on deploying and customizing the intranet, while bypassing endless meetings and mountains of work orders.
Brand-new content. With so many voices contributing and collaborating, your content stream will be so fresh, you could sell it at a farmer’s market. Make sure there’s a simple system to customize and deliver alerts so you can get those outdated pieces out of sight.
Accurate analytics. The more you know, the better you grow. Look for analytics that tell you what users search for and the content they read and comment on the most. Forrester suggests that organizations “put search front and center” by using analytics to hone in on the how and when users perform searches. You’ll also need to know when those searches “have no results, or too many results to be useful.”