Reseller FAQs


Does Atlassian have a reseller program? Copy link to heading Copied! Show

Atlassian allows anyone to purchase on behalf of another party and serve as an unaffiliated reseller. Resellers can purchase our products for their customers directly via our Quote & Order Form.

For those who wish to work more closely with Atlassian, we offer Corporate Reseller and official Atlassian Partner programs. Contact us for more information.

How do I create a quote as a reseller? Copy link to heading Copied! Show

To create an annual cloud quote for your customer's existing cloud site, please contact us with the following information:

  • Your full name and email address
  • The URL or SEN of your customer's cloud site
  • The full name and email address of the authorized contact for the cloud site
  • The desired user tiers for each product

If your customer has not yet created a cloud site, please provide us with:

  • Your full name and email address
  • Your customer's full name and email address
  • A complete list of products and user tiers to be quoted

To create a quote for Data Center, visit our quote & order form and add all requested licenses to the cart. Select I am a reseller purchasing on behalf of my customer. Enter contact details for yourself and your customer. Check the box to agree to Atlassian's terms and select Save Quote. A copy of the quote will be emailed to you.

How do I renew or upgrade products as a reseller? Copy link to heading Copied! Show

Resellers can upgrade or renew Data Center licenses through our Quote & Order Form. If you are renewing, click the Renew tab. If you are upgrading, click the Upgrade tab. Enter the SEN number and email address of the technical contact. Select the license and the edition of the license you'd like to renew or upgrade.

For assistance renewing or upgrading annual cloud sites, please contact us with an authorized contact's full name, email address, and site URL (authorized contacts include billing/technical contacts and site admins).

Please note: In some cases, orders require manual review. If this is the case, you will receive an email notifying you that your order will be processed within the next one to three days.

Can I work with a distributor? Copy link to heading Copied! Show

When acting as a Reseller purchasing on behalf of an end-user, the Reseller must purchase directly from Atlassian. Atlassian does not allow Resellers to purchase through distributors, as this is considered two-tier reselling and violates our Reseller Agreement.

How do I co-term maintenance dates? Copy link to heading Copied! Show

If you're creating a quote from our Quote & Order Form, add a note in the Additional Notes section with details on which licenses should be co-termed to which date. Please note that this will result in a slight delay as co-terms require manual review. 

If you're working with a member of our team to create a quote for your customer, provide us with the target end-date for the licenses and we'll work with you to co-term licenses/subscriptions on your quote.

How do I quote or purchase a cloud subscription for my customer? Copy link to heading Copied! Show

While resellers cannot purchase monthly cloud subscriptions for their end-user, resellers can purchase annual cloud subscriptions on behalf of their customer. 

If your customer has an existing cloud site, contact us with their site URL, email address of authorized contact on file, and desired user tiers, and our team will create a quote for you.

If your customer has not yet started a cloud trial, please encourage them to do so via our Try Cloud page. Once created, contact us with their site URL and desired user tiers. 

Annual cloud quotes can be generated without an existing site, as well. We'll just need:

  • Your full name, email address, and physical billing address
  • The end-user's full name, email address, and physical billing address
  • A list of the requested products and user tiers
Can I access my customer's self-managed license key? Copy link to heading Copied! Show

To have access to your customer's license key, you must be the original purchaser of the license.

  1. Log in to and click the Customers tab.
  2. Under End User Licenses select the license that you would like to access
  3. Next to the license click View License to view the license key

Pricing and Payment

Do I get a discount as a reseller? Copy link to heading Copied! Show

Unaffiliated resellers do not receive discounted pricing for purchasing on behalf of another party. Atlassian does, however, offer discounts to Corporate Resellers and official Atlassian Partners. See Atlassian Partners for complete details.

Does Atlassian offer any discounts? Copy link to heading Copied! Show

Atlassian offers a variety of discounts for registered non-profits, academic institutions, governmental agencies, and for those migrating from a self-managed Atlassian environment to cloud. 

See Pricing & Discounts for complete details and eligibility.

How can I pay an outstanding quote or invoice? Copy link to heading Copied! Show

Quotes can be paid by credit card or PayPal from our secure online payment form, or by mailed check, bank transfer, ACH, or net-30 terms (for orders of $10,000 or more). 

Complete payment details can be found on Page 1 of your quote and on our How to Pay page.

You can pay an outstanding quote or invoice by credit card using our secure online Payment Form or any of the other accepted payment methods (mailed check, bank transfer). You can find complete payment details on the first page of a quote or invoice and on our How to Pay page.

Which payment methods are accepted, and what are your payment terms? Copy link to heading Copied! Show

Atlassian accepts the following payment methods:

Credit card* — (MasterCard, Visa, or American Express) via our secure Payment Form. We cannot accept credit card payments for AUD orders.

Bank transfer  — can take up to 5-7 business days for bank transfers to clear through our banking facilities.

Mailed check — can take up to 2 weeks to be received and processed by our financial institution. We cannot accept checks for AUD orders.

ACH (Automated Clearing House) - Can take between 7-14 business days to process.

Net-30 Terms - Net-30 payment terms are available on Data Center and cloud subscription orders of $10,000 or more. 

*Credit card is the only acceptable form of payment for monthly cloud subscriptions.

After a quote has been paid, when will my customer receive their license key or cloud subscription? Copy link to heading Copied! Show

Once payment has been received, self-managed license keys will appear in, accessible by the technical contact on the order. Annual cloud subscriptions will be renewed/upgraded effective from the date of payment.

What is Atlassian's refund policy? Copy link to heading Copied! Show

Atlassian is happy to provide refunds for self-managed licenses up to 30 days after the original purchase date. 

Refunds for cloud are available within 30 days of payment for annual subscriptions, or within 30 days of the first paid period for monthly subscriptions.

For assistance, please contact us.

What taxes will apply? Copy link to heading Copied! Show

Tax is calculated based on the address of the billing contact. If, as the reseller, you reside in a taxable country or US state, tax will be added to your order.


How are self-managed products licensed? Copy link to heading Copied! Show

Server licenses are perpetual licenses that are retrieved from and installed on the customer's server directly. With the purchase of a new server license customers receive 12 months of software maintenance.  After the initial 12 months, customers have the option to renew their licenses for another 12 months.

What is software maintenance? Copy link to heading Copied! Show

For self-managed products, software maintenance refers to software version upgrades and technical support. For cloud, software maintenance refers to hosting in our cloud infrastructure, as well as your continued access to technical support.

How can my customer receive technical support? Copy link to heading Copied! Show

Customers can receive support via our Support System. They will need to have handy their SEN (Support Entitlement Number).

You can view Atlassian's Support Offering for more details.