Accelerate Feedback Loops with Video

Feedback is essential for success, but meetings take time and add friction. Use video to get fast feedback during campaign or design reviews – no meetings required.

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PREP TIME

30m

Run TIME

15m

Persons

2-10

5-second summary

Record a video of your campaign, design, or progress to share with stakeholders.
Get faster, clearer feedback from stakeholders without the need for live meetings.
Use time-stamped comments and actionable feedback to iterate and improve.

WHAT YOU WILL NEED

Video communication tool (i.e., Loom).
Digital collaboration tool (i.e., Confluence)
Preferred communication tool (i.e., Slack)

PLAY resources

How Brittany uses Loom for Marketing at Atlassian

Collecting Design Feedback Asynchronously

Record a great Loom video

Maximize meeting impact with AI notes

How to accelerate feedback loops with video

Get fast feedback during campaign or design reviews – no meetings required.

What is a feedback loop?

In the context of a campaign, design review, or creative presentation, a feedback loop happens when a team member gets input from others on their work, analyzes it, makes changes based on that input, and presents the updated version – creating an ongoing cycle of learning and improvement.

A feedback loop can be as simple as collecting comments on a design and making revisions, or as advanced as using AI to analyze user interactions and automatically suggest improvements.

Feedback loops help teams quickly identify what’s working and what isn’t, allowing them to iterate and improve without waiting for lengthy review cycles or meetings.

Why run the Accelerate Feedback Loops with Video Play?

Feedback makes all our work better, but receiving it during a live design review or working session can take time and add friction. Stakeholders have busy schedules that are hard to coordinate. It can also be challenging for reviewers to provide thorough and thoughtful feedback on the spot. Plus, it takes even more time for the presenter to digest and act on that feedback.

Using asynchronous video messages with a tool like Loom instead of a meeting can accelerate this process by:

Enabling busy, distributed stakeholders to provide feedback when it’s most convenient for them – no meetings required
Using features like automatic summaries, overlays, and filler word removal to make feedback clearer and faster
Ensuring feedback is actionable and specific with time-stamped comments

When should you run this Play?

You can run this Play anytime. It’s especially helpful when new creative assets (e.g., campaign visuals, UI, branding) need review, or when the process of gathering and implementing feedback becomes time-consuming or cumbersome.

4 benefits of video feedback:

Here are some additional benefits to using video to present and collect feedback:

Gather more diverse design feedback
Async design briefs make it easier to collect feedback from a wider group of stakeholders. Instead of scheduling in-person meetings, simply share a link to your recording on Slack or email to request feedback.
Tighten feedback cycles
Not having to wait for live meetings and being able to present async means that more time-sensitive work gets feedback faster, creating faster iteration cycles.
Receive more thoughtful responses
Providing detailed design feedback in live meetings can be difficult. Async design briefs give stakeholders more time to review a proposal, gather their thoughts, and respond with timestamped comments.
Tell the perfect story
Live design presentations can be nerve-racking. Async design briefs enable unlimited recordings, providing the flexibility to deliver the best version of a proposal every time.

1. Plan your message and create your video

Est. time: 5 MINs

The first step of this Play is to record a video that walks through your campaign, design, or concept. Run the Record a Great Loom Play for a step-by-step guide on how to do this.

Note: While this Play focuses on Loom, you can apply most of these tips to other video communication tools as well.

Tip: Consider change management

If you’re working on a design, campaign, or launch that will require change management for users or stakeholders, use this Play to convey the message in a clearer, faster, more personable way.

2. Share your video with a call to action

Est. time: 15 MIN

Once your video is ready, let Loom AI autogenerate a summary and a call-to-action link. Loom AI can also draft a message to share the video with reviewers.

Share the Loom video link with your team via email or chat, and include a clear call to action and deadline to add their feedback.

tip: Record live sessions with Loom

Even if you run feedback sessions live, record them with Loom. Loom’s AI notetaker instantly summarizes all feedback and can syncs notes to Confluence, so everyone can review key takeaways and action items quickly.

3. Async review

Est. time: 10 min

Your video will make it easy for stakeholders to review and respond on their own time. You can use Loom’s analytics to track data like total views, unique viewers, and view completion rate. If you notice someone hasn’t completed their review, send them a reminder the day before it’s due.

When all feedback is in, review time-stamped comments and emoji reactions directly in the Loom video. Respond to comments directly on Loom, or summarize feedback in a document (like a Confluence page or whiteboard) for broader visibility.

4. Iteration and follow-up

Est. time: 15 min

It’s called a “feedback loop” because it’s a cycle. Once you review the feedback, make revisions. Then, you can repeat the process if you’d like, presenting the updates to your stakeholders and asking for more async feedback.