Bitly + Atlassian

Bitly Chooses Opsgenie to Scale Business Operations

bitly logo



New York, NY

Number of Users


Share Page

If you’ve ever relied on just SNS notifications to manage an infrastructure without a middleman in between, you know the horror of an alert flood. Kyle Moschetto, Director of DevOps & Security at Bitly knew this pain too well. Bitly, established in 2008, is a link management platform. Known for shortening and tracking links, Bitly empowers their customers in the age of digital marketing. In 2016, Kyle joined Bitly to modernize their infrastructure and improve operations. Maintaining 150+ microservices across 3 different cloud providers 24/7 operations using just SNS notifications via mobile was confusing, clunky, and complicated. 

As a new director joining Bitly , Kyle needed to find the best solution, fast and present the business case to the CTO.  With a lengthy background in ITOps, DevOps, Networking and Security he had the chance to try various solutions in previous jobs. “I had familiarity with PagerDuty, I knew the pain of that really. Opsgenie stood out right away. It was modern, the mobile app seemed easy to use, the API calls were good, and the Slack integration was built in.” During the Proof of Concept, Kyle and his team quickly determined that Opsgenie was the way to go, he even put a Junior Engineer who had only been working for 6 months in charge of rolling over to Opsgenie because he felt it would be that easy. 

“When you wanted to take on-call, you had to take your laptop to make an API call to AWS and let it know so that it would text the right number, people would always forget and then you’re paging someone in the movie theatre who isn’t even on-call.” said Kyle of the system in place prior to Opsgenie. 

“For the team, it was a no-brainer, giving them Opsgenie was like giving saltines to starving people in the desert, and then the saltines turned into filet mignon.”

As time went on, the on-call tem was growing to include more members of the backend and front end teams, as well as other service owners. The on-call experience improved greatly, and the team no longer had to make manual API calls to AWS and various tools so it knew who to page.

“Someone who spent a lot of years on-call definitely built this product, it’s clear to us each day we use it. We haven’t had any outages in the 2 years we’ve been using Opsgenie.” 

In DevOps you exist in a world of plumbing, when the plumbing is working no one cares. But when it’s not working and crap is flowing across the floor it’s the most important thing in the world. You just need a solution that works, and Opsgenie just works.

Kyle Moschetto

Director of DevOps & Security, Bitly

“In addition to consolidating alerts and making on-call more manageable, Opsgenie is ideal for monitoring Cloud and hybrid infrastructure. Using Opsgenie Heartbeats, Bitly is able to use Opsgenie to ensure that their alerting systems are working while monitoring their cloud infrastructure. When you have more than one environment, you can’t afford a single point of alerting failure. Opsgenie is critical towards our global disaster recovery and monitoring solution in our multi cloud environment.”

In addition to being a big fan of the product, Kyle highlighted Opsgenie’s strong customer- oriented approach to doing business. “I’ve only interacted with the Opsgenie team three times, 1. Onboarding-which was awesome, 2. Contract negotiation, which was awesome, and 3. To discuss some reporting features that we need, which is also awesome.” 

Currently, Kyle is looking into generating some reports within Opsgenie to determine noisy alert sources to help the team decide what may need to be upgraded or rebuilt in the future. He also hopes to use the built-in on-call report to give the team their due.  “We have a robust team that’s always on and responds really quickly, without sharing those statistics with the business, it’s too easy to take that for granted.”

Start your free 14-day trial of Opsgenie today

Kent State logo

The pain of inactionable alerts and too many notifications highlighted the need for a tool that could consolidate the information, make it meaningful, and enable incident response.

looker logo

Looker trusts Opsgenie to help deliver their service to 200,000 users every day.