Mission vs. vision statements: definitions & examples
The lowdown on mission and vision statements (with definitions and examples)
What are mission and vision statements? A mission statement defines the organization’s business, its objectives, and how it will reach these objectives. A vision statement details where the organization aspires to go.
Why does your company exist? What do you hope to accomplish in the next several years?
On the surface, those questions seem pretty straightforward. But if you’ve ever had to respond with something concise and powerful, you know that it’s way more challenging than it seems.
This is where your mission and vision statements come in. To craft them, you need to put in the work to understand what your company is all about, as well as where you’re headed in the future.
And once you’ve invested the elbow grease to do so, you’ll be prepared to respond to questions about your reason for being with something impressive – rather than silence and a deadpan expression.
So, let’s dig into everything you need to know about mission and vision statements, shall we?
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