Whitepapers
Understanding Zero Trust Security: Why it matters more than ever in the age of AI
Atlassian Isolated Cloud
Make the product operating model stick in 2027
A practical guide to avoiding common pitfalls, choosing the right first steps, and making your transformation last
Leading the Human + AI Enterprise: A New Playbook for Strategic Portfolio Management
Atlassian named a Leader again in the 2026 Gartner® Magic Quadrant™ for Marketing Work Management Platforms
The AI Maturity Index: Benchmarking HR as an Architect of Human-AI Collaboration
How to Prepare Your Organization for an AI Rollout
Discover how Jira, Confluence, Loom, and Rovo can help your teams unlock the full potential of AI-powered knowledge management.
5 best practices for cross-functional collaboration at scale
Learn how Reddit, Breville, and Lendi Group overcome silos, tool sprawl, and misalignment to drive impactful teamwork.
Essential Jira tips for every team
Learn powerful tips for using Jira to enhance planning and productivity.
Forrester Study: Transform Work Management And Collaboration Technology Into A Strategic Asset
A Forrester Consulting study explores how IT leaders are rethinking their digital workplace strategies to drive alignment, AI readiness, and enterprise performance.
Designing a Secure AI Environment
Discover how connected teamwork drives real business results. Download Atlassian's research on the measurable dividend of working better together.
Atlassian named a Leader in the 2026 Gartner® Magic QuadrantTM for Collaborative Work Management
Unlock safe AI adoption with proactive data loss prevention
Learn how to build a data loss prevention (DLP) strategy to secure sensitive data and adopt AI with confidence. Download the Atlassian guide today.
Hard to copy: Finding your unfair advantages in the age of AI
Find your product’s moats and decide which strengths to double down on
The Total Economic Impact™ Of The Atlassian Cloud & Data Center Enterprise License Agreement (ELA)
A Forrester Total Economic Impact study on the measurable value of Atlassian's Enterprise License Agreement.
Use A Knowledge Graph To Start Making AI Useful
Access a new Forrester Thought Leadership Paper on how knowledge graphs, like Atlassian’s Teamwork Graph, can unlock AI’s full potential by connecting AI systems to unified, AI‑ready organizational knowledge.
Gartner® Report: Adopt AI-Driven Service Enablement to Align ITSM With Agile Methodologies
The Leader's Guide to Enterprise AI Transformation, Inspired by Reddit
Reddit had scattered data and misaligned teams. Learn how they fixed both, compounded their AI ROI, and how you can do the same.
How Atlassian's own AI team uses Jira Product Discovery
Learn how Atlassian's AI team uses Jira Product Discovery. Free ebook with screenshots, stakeholder views, and how to spot overload before you say yes.
Budget Planning Guide 2027: Portfolio Marketing And Product Leaders Must Keep Pace With AI-Driven Innovation
Plan your 2027 budget with confidence. Discover how product leaders can keep pace with AI-driven innovation
Managing feedback at scale
Free ebook: build a feedback system that scales. Learn how to collect & organize customer insights, use AI well, and ground your product bets.
Atlassian is a Leader in The Forrester WaveTM: Enterprise Service Management Platforms, Q4 2025.
Atlassian is proud to be recognized as a Leader in The Forrester WaveTM: Enterprise Service Management Platforms, Q4 2025. It’s no wonder over 65,000 customers use Jira Service Management, part of Atlassian Service Collection, to deliver exceptional service experiences across Development, IT, and business teams.
State of AI in Service Management Report 2025
Unleash the Power of AI for Exceptional Service The world of service management is evolving rapidly, and AI is at the forefront of this transformation. The State of AI in Service Management Report 2025 reveals how organizations are harnessing AI's potential to elevate their service operations, boost efficiency, and delight customers.
Gartner® Market Guide for IT Service Management Platforms
Unlock high velocity service management for IT, Dev, and business teams
Security and Compliance Overview for Loom
Information overload to intentional knowledge: How to build an engaged, productive organization
Learn how knowledge access + video communication is the key to an engaged, productive organization
The Product Ops mission: A four-part journey to building for end-users
An admin's guide to getting started with Jira Service Management Data Center
Everything you need to know about making the switch
Data sheet: Automation in Confluence Data Center
OKR Essentials, Part 1: Understand OKRs to Drive Strategic Outcomes
Your AI pilots are working. Your AI strategy isn't.
The Forrester Wave™ for Value Stream Management Solutions, Q2 2025
Atlassian is a Strong Performer in The Forrester Wave™: Strategic Portfolio Management Tools, Q2 2026
Becoming an Atlassian cloud admin: What you need to know before making the move
Safeguard your enterprise with centralized cloud administration
Unlock High-Velocity Teams: The Total Economic Impact of Jira Service Management
The Total Economic Impact™ of Atlassian Jira Service Management. The report includes cost savings and business benefits enabled by Jira Service Management.
The Essential Guide to Atlassian Cloud Enterprise
What's new and better in Atlassian Cloud?
Atlassian Cloud Security Shared Responsibilities
Forrester Study: How Organizational Context Drives Productivity and AI ROI
Forrester Study: How Organizational Context Drives Productivity and AI ROI
How AWS and Atlassian Are Powering the AI-First Enterprise
AI Marketing Playbook for Campaigns, Creative Production & Reporting
AI Marketing Playbook for Campaigns, Creative Production & Reporting
Measuring and optimizing AI context
Learn about the Context Quality Score (CQS), a framework developed at Atlassian to measure the quality of the context AI uses. Explore its three drivers – completeness, connectedness, and relevance – and how they help you identify gaps and prioritize improvements.
Beyond the basics of scaling agile: the new rules to transformational agility
5 ways to improve your virtual meetings with Trello
A free guide for making remote meetings more engaging and productive
The engineering leader’s guide to AI-powered vulnerability resolution
10 ways IT leaders can scale AI value across their organization
AI adoption is surging, but Fortune 500 companies are leaving an estimated $98 billion on the table.
10 ways to scale AI value as a leader
Fortune 500 companies lose an estimated $98 billion annually in unrealized AI value. This playbook shows you how to change that.
The New Rules of Strategic Workforce Planning
Strategic Portfolio Management: Build Decision Advantage
State of Developer Experience Report 2025
The Rise of Internal Product Management Report
Teamwork that drives ROI: 4 steps to product-centric program management
Build features customers love: A practical guide to product engineering
AI fluency: The new product superpower
Helping product teams experiment, decide, and lead in the age of AI
Introducing The Forrester Continuous Product Discovery Flywheel
Get the Forrester Continuous Product Discovery Flywheel today! Get the Forrester Continuous Product Discovery Flywheel today!
The lean answer to portfolio management challenges
State of Developer Experience Report 2024
6 Ways to Supercharge Developer Workflows with Jira Service Management
Strategic Clarity: Transforming Enterprise Planning
How CNA Insurance transformed executive planning with Atlassian’s Strategy Collection
How Datasite built a high-velocity, idea-to-impact system of work with Atlassian’s Strategy Collection
How a 260-year-old bank transformed engineering excellence with Atlassian
Jira Align implementation and insights from Lutron
Payment evolution case study: NCR
From output-funded projects to a living hybrid operating model
Infographic: The power of AI in service management
AI is transforming IT Ops, R&D, HR, Customer Service, and other business teams — boosting efficiency, productivity, and customer experience. 88% of organizations use AI, yet challenges like data security (36%) and AI skill gaps (32%) slow adoption. For more insights into the latest AI trends, download the State of AI in Service Management Infographic now.
Get Atlassian’s Incident Management Handbook
Establishing an incident management practice that team members and customers trust can be difficult. Learn how to operationalize battle-tested incident management principles and practices using Jira Service Management.
2025 State of AI Incident Management Report
2024 State of Incident Management Report
Forrester: Vendors Move to Dominate IT Management Software
Today, enterprise IT leaders are responsible for infrastructure and applications that drive billions in revenue. Strong IT management strategies are crucial. This report explains how two vendors - Atlassian and ServiceNow - “have achieved critical mass that competitors will find hard to match.”
The Forrester Wave™: DevOps Platforms, Q2 2025
Atlassian is a Leader in The Forrester Wave™: DevOps Platforms, Q2 2025
Atlassian named a Leader in the 2026 Gartner® Magic Quadrant™ for IT Service Management Platforms
From personalized employee support to proactive enterprise operations, Atlassian's AI-native ITSM platform helps every team deliver exceptional service experiences.
Atlassian named a Leader in the 2026 Gartner® Magic Quadrant™ for DevSecOps Platforms for the 4th Year
From planning to production, Atlassian's AI-native SDLC platform brings agentic AI to every phase of the delivery lifecycle.
Atlassian named a Leader in the 2025 Gartner® Magic Quadrant™ for DevOps Platforms
From ideation to incident management, Atlassian's AI-native software development platform helps every organization improve productivity, quality, and collaboration across the full SDLC.
The AI “Agentless” Hype Is Real — but the Reality May Surprise You
Access the Gartner® report, “Agentless Customer Service Should Not Be Your Goal” for a data-driven perspective on how AI will reshape — not replace — customer service teams.
Atlassian is a leader in the Forrester WaveTM: Knowledge Management Solutions, Q4 2024
We are thrilled to be recognized as a Leader in Forrester’s first-ever Knowledge Management Wave! With over two decades of expertise, we’re proud to see Knowledge Management recognized for the pivotal role it plays in transforming enterprise organizations.
Atlassian named a Leader in The Forrester Wave™: Conversational AI Platforms for Employee Services, Q3 2026
The era of proactive, personalized support is here. With the Atlassian Service Collection powered by Rovo, Atlassian connects AI with context to drive exceptional support experiences for employees.
Discover the Total Economic Impact TM of Atlassian Advisory Services - 260% ROI reported
Learn how Advisory Services helped a composite organization representative of interviewed customers over three years improve operational efficiency, reduce risk, and accelerate time to value.
The Total Economic Impact Of Atlassian Cloud Enterprise
Learn why Forrester estimates a 230% ROI of Atlassian Cloud Enterprise in The Total Economic Impact study - thanks to improved efficiency, accelerated decision-making, and greater scalability.
The evolution of project management and why now is the time to modernize
Project management practices and tools have evolved. Now is the time to switch to modern project management platforms that offer real-time collaboration, visibility, and data-driven insights.
Loom for leaders: the playbook for authentic video communication
Reddit and ServiceRocket share how they use Loom to replace meetings with video communication that moves work forward – with more clarity and less friction.
Atlassian’s IT asset and service configuration management handbook
Your step-by-step guide to asset and configuration management in Jira Service Management. Getting started can feel daunting, but it doesn’t have to be that way.
Incident management: a getting started guide
Includes advice from real-life responders and planning templates for your team
US Tech Forecast 2026: What It Means For Financial Services
Hear from Forrester on the top tech budget spending priorities, initiatives, and outlook for the US financial services industry in 2026.
Financial Services Leaders: How To Thrive Through Volatility
Hear from Forrester on how to steer through today’s economic and political uncertainty. Learn how to put customer value first, use resources wisely, and strengthen risk management for high-stakes sectors like financial services.
Deliver Data and Agentic AI at Scale
Get Forrester’s perspective on what it takes to deliver data and AI at scale. The report explains how a connected, AI-first data strategy helps teams make data available where work happens, across cloud environments and devices, so they can build, run, and govern AI with confidence.
Crafting a business blueprint for AI transformation
Learn how Breville | Sage Group turns AI pilots into a people‑first operating model that accelerates adoption, mitigates risk, and turns experimentation into measurable business impact.
How Confluence Unlocks Cross-team Collaboration and Boosts Productivity
Learn how Confluence helps teams enhance visibility and efficient collaboration
Atlassian’s guide to ITSM best practices
A practical guide covering the basics of ITSM with Atlassian. Get best practices and tips across dev, operations, and support, so you can improve team performance and collaboration.
The Atlassian Approach to Enterprise Service Management
ESM practices in the AI-era unify service delivery on a common platform, break down functional silos, and empower teams across HR, facilities, legal, finance, procurement, and other departments to deliver exceptional service at scale. This paper is designed to help you understand the potential of ESM and how Atlassian’s approach can work in practice for your organization.
5 Challenges blocking marketing impact, and how to solve them
Explore how you can accelerate your marketing team
Guide to Work Management for Business Leaders in 2024
The Teamwork Dividend: Solving the $161B Fragmentation Tax in the Age of Cloud and AI.
A guide for assembling your Jira Data Center team
A practical guide to ITIL 4 in an age of agile
Jira Premium vs. Jira Enterprise: Which plan is right for you?
The Top Trends Shaping Identity And Access Management In 2025
Build resilience with Zero Trust: think like a threat actor
Atlassian Guard Standard: Save time and secure sensitive data
Make the case for Jira Software Data Center with this presentation template
The ultimate guide to Atlassian Data Center
Atlassian Admin Security Guide
How to use AI to get work done faster in Confluence
Manage Atlassian growth in the financial services industry