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10 ways IT leaders can scale AI value across their organization
AI adoption is surging, but Fortune 500 companies are leaving an estimated $98 billion on the table.
Executive summary
Despite rapid AI adoption, most organizations are stuck in what Atlassian research calls the "productivity pitfall": individual gains that never compound into company-level results. Our 2025 AI Collaboration Index estimates Fortune 500 companies lose roughly $98 billion annually in unrealized AI returns because of this gap.
This playbook offers IT leaders 10 research-backed steps to break the cycle – from building a connected, AI-ready knowledge base and establishing transparent policies that curb shadow AI, to championing hands-on experimentation and evolving metrics beyond simple time savings. Grounded in data from 12,000 knowledge workers and 180 Fortune 1000 executives, it provides a clear path from isolated AI wins to measurable, organization-wide value.
Key takeaways
Close the gap between individual gains and org-wide ROI. AI usage has doubled, but only 3% of executives see transformational efficiency at scale. Shift focus from personal productivity to connected, cross-team coordination that compounds results.
Make your knowledge base AI-ready. 79% of knowledge workers would use AI more if it could access the right information. Audit, consolidate, and connect data across tools so AI delivers trustworthy, complete answers.
Track outcomes, not just hours saved. Move beyond time-saved metrics to measure innovation, work quality, and cross-functional impact – and reinvest freed capacity into higher-value, customer-facing work.