Cloud Migration Discount FAQ

Server and Data Center customers who are moving to a 1,001+ user Cloud license are eligible for a loyalty discount when migrating Jira Software, Jira Service Desk, Jira Core, and/or Confluence. This applies to both Standard and Premium cloud subscription plans, and is intended to make it as easy as possible for existing on-premises customers to receive the benefits of moving to the cloud.

Note: This is a limited time promotional offer for customers who have purchased a Server or Data Center license before October 3rd, 2019. The on-premises license must be migrated using an extended cloud trial, and still be under active maintenance or subscription in order to receive the promotional offer. Any discounts offered under this promotional offer are only applicable for cloud annual subscription of 1,001 users or above.

Although Atlassian does not disclose future pricing plans until they become generally available, we understand our Enterprise customers may need a 3-year horizon for planning and/or budgeting purposes. As such, Atlassian is committed to providing the following discount structure for those qualifying customers through 2023:

  • For annual cloud subscription purchases dated prior to January 1st, 2021: 55% discount from then-current published list price;
  • For 2nd year annual cloud subscription renewals dated prior to January 1st, 2022: 40% discount from then-current published list price; and
  • For 3rd year annual cloud subscription renewals dated prior to January 1st, 2023: 20% discount from then-current published list price

This promotional offer only applies to first time annual cloud subscription purchases that meet the criteria described above. For clarity, this promotional offer (i) does not apply retroactively to existing cloud subscriptions that were not purchased pursuant to this promotional offer and (ii) cannot be combined with, or used to extend the duration of, any other promotional offers or pricing discounts. To see whether you qualify for this limited-time promotional offer, please contact us.

General Questions

What Atlassian products are included in this offer? Show
  • Jira Software
  • Jira Core
  • Jira Service Desk
  • Confluence
What Atlassian products are not included in this offer? Show
  • Jira Align
  • Team Calendars for Confluence
  • Questions for Confluence
  • Atlassian Access
  • Bitbucket
  • Opsgenie
  • Statuspage
  • Trello
Are non-Atlassian Marketplace apps included in the extended cloud trial license offer? Show

Yes, if the vendor of the app has elected to participate in this offer. Marketplace Vendors have the ability to offer loyalty discounts, subject to the loyalty discount offer terms established by Atlassian. To qualify for the discount, the non-Atlassian apps must be purchased at the same time as an Atlassian cloud product that qualifies for the loyalty discount. The loyalty discount will not be applied to future app purchases.

To see if your apps offer the loyalty discount, please contact our Customer Advocate Team.

Is this offer available on the monthly subscription plan? Show

No, this offer is only available on our annual pricing plans.

Can I get my academic or community license discount on top of the migration loyalty discount? Show

No, this offer is only for non-academic and non-community licenses.

Can I receive a further discount for my remaining server/Data Center maintenance on my Atlassian Cloud site because I migrated early? Show

We offer a further discount for the first year of an annual Cloud subscription based on the calculation of up to equivalent maximum of 12-month server/Data Center maintenance.

Can I trial the Cloud product before I commit to migrating? Show

Yes, in fact, it is required to receive the migration loyalty discount. We offer server and Data Center customers extended cloud trial licenses for the remainder of the software maintenance of your behind the firewall license. To learn more, visit

Technical and Billing contacts can:

  1. Log in to
  2. Locate the server/Data Center license you want to start a trial (expand the license details panel if not fully visible)
  3. Below the product history section, locate the Extended cloud trial offer box
  4. Review the offer details and click “Start my trial”
Can I trial Cloud Standard and Premium? Can I change editions during the trial? Show

Yes, when you create the Extended trial offer, the site will start with Cloud Standard. You can change the product edition from Administration → Billing → Manage Subscriptions. You can change editions at any time, and as many times you wish during the trial.

Can I continue to run my server/Data Center instance after I’ve migrated to the Cloud service? Show

Once you migrate and make payment on your Atlassian Cloud site, your cloud instance will begin its subscription and server/Data Center license(s) renewal status is updated to "not renew". Your server installed keys are perpetual so that you will have access to them forever but the software maintenance will not be renewed.

Can I get this (migration loyalty discount) pricing if I want to start a new Cloud site not associated with a server/Data Center migration? Show

No, this special discount can only be applied to when migrating from a server/Data Center product to an Atlassian Cloud subscription. Any additional Atlassian Cloud sites will be at current list prices.

Renewals & Upgrades

If I upgrade editions or user tiers, what pricing will I expect? How will my future renewals be affected? Show

Transactions including renewals, adding users to your subscription, or upgrading the edition of your cloud product will be eligible for the loyalty discount applicable to the year during which the transaction occurs. The loyalty discount will be applied to the then-current published annual subscription price.


A customer purchases a qualifying Jira Software cloud license on December 1, 2020, through December 1, 2021, with a 55% discount. They decide to increase their user tier by 200 users on June 1, 2021. The prorated cost for the incremental users would be discounted by 40%.

A customer purchases 2 years of Jira Software Cloud standard on October 1, 2020, through October 1, 2022, with a 55% discount. They decide to increase their user tier by 2000 users on January 1, 2022. The prorated cost for the incremental users would be discounted by 20%. The renewal on October 1, 2022, would also be discounted at 20%.

Can I lock my cost by purchasing additional subscription years upfront? Show

At the moment the maximum you can purchase is a 2-year subscription.

What happens if as an annual customer I need to downgrade my edition/user tier, will I get a refund/credit? Show

You can schedule an edition downgrade at any time from the Manage Subscriptions page in your Atlassian Cloud site; the downgrade will take effect at the next renewal. At the next renewal, you can also reduce user/agent tiers. Refunds for Atlassian Cloud annual subscriptions are available within 30 days of payment, after 30 days we cannot offer refunds. To request a refund within 30 days of payment, please contact us.