Cloud loyalty discounts


To help ease your transition from server or Data Center to cloud, we are offering our enterprise customers a multi-year subscription discount when they migrate to cloud.

Eligibility requirements

  • You are an existing server or Data Center customer and your existing server licenses or Data Center subscriptions were purchased before February 2, 2021 PT
  • You must migrate 1,001+ users to an annual subscription of Jira Software Cloud, Jira Service Desk Cloud, Jira Core Cloud, Confluence Cloud, Insight - Asset Management, Team Calendars for Confluence, Questions for Confluence, or Training for Jira
  • You must utilize our free cloud migration trial when you migrate to cloud

Discount schedule

The cloud subscription discount you receive will be based on when you purchase or renew your cloud subscription.

  • For annual cloud subscription purchases dated before July 1, 2021 PT:
    • Jira Software Cloud, Jira Service Desk Cloud, Jira Core Cloud, Confluence Cloud, and/or Atlassian-built apps: 55% discount from then-current published Atlassian list price
  • For annual cloud subscription purchases or renewals dated before July 1, 2022 PT:
    • Jira Software Cloud, Jira Service Desk Cloud, Jira Core Cloud, Confluence Cloud, and/or Atlassian-built apps: 40% discount from then-current published Atlassian list price
  • For annual cloud subscription purchases or renewals dated before July 1, 2023 PT:
    • Jira Software Cloud, Jira Service Desk Cloud, Jira Core Cloud, Confluence Cloud, and/or Atlassian-built apps: 20% discount from then-current published Atlassian list price

Example

Company A purchases a Jira Software Server license (2000 user tier) and Confluence Server license (500 user tier) on January 1, 2010 PT. It is now 2020, and they would like to migrate from server to cloud. They purchase an annual Jira Software Cloud subscription (2000 user tier) and an annual Confluence Cloud subscription (500 user tier) on June 30, 2021 PT.

  • Since they purchased their cloud subscriptions before July 1, 2021 PT, they are eligible for a 55% discount on Jira Software Cloud and no discount on Confluence Cloud since it is less than 1,001 users.
  • If they renew on June 30, 2022 PT for a second year, they are eligible for a 40% discount on Jira Software Cloud and no discount on Confluence Cloud since it is less than 1,001 users.
  • If they renew on June 30, 2023 PT for a third year, they are eligible for a 20% discount on Jira Software Cloud and no discount on Confluence Cloud since it is less than 1,001 users.


Have questions about our cloud loyalty discount? Contact us.

Frequently asked questions

What products and apps are included in this offer? Show

You are eligible for this offer when you migrate the following products or Atlassian-built apps:

  • Jira Software Cloud
  • Jira Core Cloud
  • Jira Service Desk Cloud
  • Confluence Cloud
  • Atlassian-built apps: Insight - Asset Management, Team Calendars for Confluence, Questions for Confluence, and Training for Jira
Are apps included in this cloud loyalty discount offer? Show

Marketplace Partner apps: It depends on whether the vendor of the app has elected to participate in this offer. Marketplace Partners have the ability to offer loyalty discounts, subject to the loyalty discount offer terms established by Atlassian. To qualify for the discount, the non-Atlassian apps must be purchased at the same time as an Atlassian cloud product that qualifies for the loyalty discount. The loyalty discount will not be applied to future app purchases.

Atlassian-built apps: The apps listed below are included in our cloud loyalty discount:

  • Insight - Asset Management
  • Team Calendars for Confluence
  • Questions for Confluence
  • Training for Jira

Have questions? Contact us for help.

Is this offer available on monthly subscription plans? Show

No, this offer is only available for annual cloud subscriptions.

Can I get my Academic or Community license discount on top of the cloud loyalty discount? Show

This offer applies to cloud Academic licenses. You will receive the cloud loyalty discount on the price of your discounted Academic license.

This offer does not apply to cloud Community licenses.

Can I trial the cloud product before I commit to migrating? Show
Test

Yes, in fact, it is required to receive the cloud loyalty discount. We offer server and Data Center customers free cloud migration trials for the remainder of the software maintenance of your self-managed license. Learn more about our free cloud migration trials.

To activate your free cloud migration trial, billing and technical contacts can:

  1. Log in to my.atlassian.com
  2. Locate the server/Data Center license you want to start a trial for (expand the license details panel if not fully visible)
  3. Below the product history section, locate the Extended cloud trial offer box
  4. Review the offer details and click Start my trial
Can I trial any cloud edition? Can I change editions during the trial? Show

Yes, when you create the free cloud migration trial, your cloud site will default to Cloud Standard. However, you can change the product edition to Cloud Premium by going to AdministrationBillingManage Subscriptions. You can change editions at any time, and as many times you wish during the trial. However, if you would like to change your edition to Cloud Enterprise, please contact us.

Can I continue to run my server or Data Center instance after I’ve migrated to the cloud service? Show

Once you migrate and make payment on your Atlassian cloud site, your cloud subscription will begin and your server or Data Center license(s) renewal status will update to "not renew".

Your server installed keys are perpetual so you will have access to them forever but the software maintenance will not be renewed. Your Data Center instance will be discontinued at the end of the remaining subscription term, so we highly recommend you migrate your data from Data Center instance before the expiration date.

Can I get cloud loyalty discount pricing if I want to start a new cloud site not associated with my existing server/Data Center products? Show

No, this special discount can only be applied to when migrating from a server/Data Center product to a cloud subscription. Any additional cloud sites will be at current list prices.

If I upgrade editions or user tiers, what pricing should I expect? How will my future renewals be affected? Show

When you renew, add users to your subscription, or upgrade the edition of your cloud product, the cloud loyalty discount will apply based on the date the transaction occurs. The loyalty discount will be applied to the then-current published annual subscription price.

Examples

  • A customer purchases a qualifying Jira Software Cloud license on June 1, 2021 PT, through June 1, 2022 PT, with a 55% discount. They decide to increase their user tier by 200 users on July 1, 2021 PT. The list price of the additional users will be discounted by 40%.
  • A customer purchases 2 years of Jira Software Cloud on October 1, 2020 PT, through October 1, 2022 PT, with a 55% discount. They decide to increase their user tier by 2000 users on January 1, 2022 PT. The list price of the additional users will be discounted by 40%. The renewal on November 1, 2022 PT, would also be discounted at 20%.
Can I lock in my cloud subscription pricing by purchasing a multi-year subscription? Show

Yes, you can purchase up to a 12 or 24-month cloud subscription.

If I purchase an annual cloud subscription and I need to downgrade my edition or user tier, will I get a refund or credit? Show

You can schedule an edition downgrade at any time from the Manage Subscriptions page in your cloud site. The downgrade will take effect at the next renewal.

At the next renewal, you can also reduce user/agent tiers. Refunds for annual cloud subscriptions are available within 30 days of payment, after 30 days we cannot offer refunds. To request a refund within 30 days of payment, please contact us.


The information on this page contains forward-looking statements, which involve uncertainties when providing estimated effective dates. All forward-looking statements involve known and unknown risks, uncertainties, and are subject to change.