Often times there will be a contraction in a string, or a direct quote. In situations like in NPS survey reports or other customer feedback forms this is often the case. In these cases using double quotes to wrap a text string that contains a contraction like They’ve will keep the single quote in the string as an apostrophe.
In this case presenting a string with a contraction should look like this:
The output looks like this:
Or, if you need to use double quotes to present a customer feedback quote in the string, you can use single quotes to wrap the whole string.
If you need to use single quotes and double quotes in a string that contains both a contraction and a quote, you will need to use the backslash ‘' to cancel out the following character. For example: a string containing this ' will recognize the backslash as an instruction to cancel out the single quote’s syntactical meaning and instead insert it into the string as an apostrophe.