How to balance efficiency and effectiveness at enterprise scale

Learn about what goes in to finding the right balance of efficiency and effectiveness for your enterprise tools, practices, and workflow.

How do you know if your enterprise is operating at optimal efficiency and effectiveness? This is a complex question in and of itself; but before you can answer it, you need to understand the relationship between the two.

For enterprise leaders and admins alike, it’s not an either/or proposition, but about finding the right balance of efficiency vs. effectiveness that will enable your organization to deliver on the increasingly demanding business outcomes you need to succeed.

In this webinar, you’ll learn:

  • How to approach this question of efficiency vs. effectiveness
  • How decisions on tooling and practices can impact the tension between efficiency and effectiveness
  • And what barriers are keeping you from achieving the ideal balance.



Mary Raleigh

Product Marketing Lead, Team Central

Mary’s career is the embodiment of ask forgiveness, not permission. Today, she leads marketing for Atlassian’s newest product, Team Central. Prior to joining the Point A group, Mary led the team responsible for creating and promoting the Atlassian Team Playbook and before that was responsible for running strategy and operations across Jira Work Management, Jira Service Management, Confluence and StatusPage. Before Atlassian, Mary was a Management Consultant specializing in process improvement for the world's biggest supply chains. When she's not making powerpoint slides, Mary is listening to behavioral psychology audiobooks and true crime podcasts while training to qualify for the 2022 Boston Marathon. 

Gaby Cardona

Technical Product Marketing Manager, Data Center

Gaby is a technical PMM at Atlassian focused on helping our largest customers migrate to our enterprise offerings. Bringing a wealth of information from her past experiences with other B2B companies, she’s focused on enabling our more technical audience with the tools and resources they need to successfully make the move to Cloud.