How to balance efficiency and effectiveness at enterprise scale

Learn about what goes in to finding the right balance of efficiency and effectiveness for your enterprise tools, practices, and workflow.

How do you know if your enterprise is operating at optimal efficiency and effectiveness? This is a complex question in and of itself; but before you can answer it, you need to understand the relationship between the two.

For enterprise leaders and admins alike, it’s not an either/or proposition, but about finding the right balance of efficiency vs. effectiveness that will enable your organization to deliver on the increasingly demanding business outcomes you need to succeed.

In this webinar, you’ll learn:

  • How to approach this question of efficiency vs. effectiveness
  • How decisions on tooling and practices can impact the tension between efficiency and effectiveness
  • And what barriers are keeping you from achieving the ideal balance.



Mary Raleigh

Head of Atlassian Team Playbook

As Head of Atlassian Team Playbook, Mary leads the team responsible for turning the proven practices from teams across Atlassian into easy-to-follow plays that anyone can use to improve their team's health and effectiveness. Prior to Atlassian, Mary was a Management Consultant specializing in process improvement for the world's biggest supply chains. When she's not making powerpoint slides, Mary is listening to behavioral psychology audiobooks and true crime podcasts while training to qualify for the 2021 Boston Marathon.

Gaby Cardona

Technical Product Marketing Manager, Data Center

Before joining Atlassian as a Technical Enterprise PMM, Gaby worked at several B2B companies, with a focus on creating content that helped customer leverage features and capabilities within their products. While working in her hometown (Denver), she was part of a cleanup initiative to standardize Jira workflows and implement best practices across the organization.