We've developed these guidelines to ensure our company trademarks are properly displayed and remain undiluted across our customer, partner, and plugin ecosystems. Among the reasons our trademark guidelines are important include:
- We want our brand and brand names to be associated with awesome tools that help every team unleash their full potential. The more focused the use of the brand, the more powerful it will be in the community.
- More people and companies are building plugins and becoming partners or ambassadors of Atlassian and our products. They are asking for additional guidelines around how to market, design and brand their plugins and products so they (1) complement the Atlassian product "family", and (2) are distinct from from Atlassian products and brands while remaining part the Atlassian community.
- We want to avoid potential conflicts that may arise. If your brand is not clearly differentiated, customers may struggle to identify who to work with or what to buy. As a way of protecting our brands, as well as the best interests of our 3rd party developers and customers, we are publishing these expanded guidelines.
Domains. Atlassian’s trademarks (or similar terms) should not be used in your domain name. This is misleading because it represents you as Atlassian. You may, however, use Atlassian trademarks in the URL path. Examples of approved third party domains include: vendordomain.com and vendordomain.com/atlassian. Examples of third party domains that are not approved include: atlassian.vendordomain.com, vendordomain.atlassian.com, vendor-atlassian.com, confluence-vendorname.com, and jiraforagile.com.
Moreover, your website should look like your website, not ours. It should not borrow heavily from or closely resemble Atlassian's website or web properties. For the sake of customers and consumers, clearly distinguishable websites help everyone.
Additional Guidelines. Please note that depending on your relationship with Atlassian, additional limitations may apply to your use of Atlassian’s trademarks. In particular, Atlassian marketplace vendors are subject to the Atlassian Marketplace Vendor Agreement (note section 15 on Trademarks) and the Atlassian Brand Guidelines for Marketplace Vendors. Atlassian authorized partners should review the terms of their agreements with Atlassian and the Partner Brand Guidelines posted on the Partner Portal for any additional limitations that may apply to the use of Atlassian trademarks. Atlassian’s authorized partners and vendors are also subject to its Adwords Trademark Policy governing the use of Atlassian trademarks as keywords in search advertising. The Atlassian Brand Guidelines for Marketplace Vendors, Partner Brand Guidelines, and Adwords Trademark Policy , as amended by Atlassian from time to time, are incorporated into these Trademark Guidelines in their entirety.
Filing for Trademark Protection. While authorized Atlassian partners and vendors may use Atlassian marks and logos, subject to these Trademark Guidelines, to promote Atlassian and their related businesses, this permissible use does not confer any ownership over the Atlassian trademarks. As such, authorized partners and vendors should not file for legal protection for trademark that contains, or is confusingly similar to, any Atlassian mark or logo. For example, a marketplace app vendor may not file for a trademark on the name “Vendor App for Jira.”
Atlassian’s Trademark Guidelines were introduced at a point in time when some companies and individuals had already created product names that include the Atlassian trademarks in a manner that does not comply with the Guidelines. Companies and individuals using the Atlassian product trademarks by or before October 1, 2009 will not be required to change their already existing product names to comply with these Guidelines now or in the future. However, we do request that these companies and individuals give proper notice and attribution of the Atlassian trademarks, and that any new product name will follow these guidelines.
If you have any questions about the use of Atlassian marks or logos, please contact us at email@example.com.