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Audi + Atlassian

Audi accelerates innovation with Jira Software and Confluence


Audi’s Research & Development centers employ 6,000 engineers, designers, softwares and QA teams who collaborate with suppliers around the world. They needed a way to keep everyone on the same page without hurting productivity.

Innovation lies at the heart of Audi. The four rings of the iconic logo represent the principles of Vorsprung durch Technik, which means "advancement through technology." From plug-in hybrid technology to piloted driving, the company’s innovations are developed at its main research and development centers in Ingolstadt and Neckarsulm, Germany.

Approximately 6,000 people – engineers, designers, software developers, and QA teams – work at the R&D centers. They also collaborate with many different suppliers around the world. The challenge is keeping everyone on the same page with easy access to relevant and current information, without slowing momentum.

Initially applied as a simple issue tracker among engineering teams, Jira is now used to collect thousands of feature requirements. Some teams are even starting to log car software bugs into Jira during road testing. Meanwhile, most groups use Confluence for storing and sharing knowledge documentation, department protocols, meeting notes, and policies.

Audi also integrates Jira with legacy systems, including LDAP directory and IBM application middleware, and adds features to Jira and Confluence using third-party plug-ins from the Atlassian Marketplace.

Through Jira and Confluence, "people simply communicate their requirements to us, and we can quickly generate a project or dashboard,” says Florian Banzer, business analyst at Audi AG. “People are practicing more knowledge-sharing than ever before, resulting in more transparency and efficiency,” says Audi Business Analyst Martin Binder.

People are practicing more knowledge-sharing than ever before, resulting in more transparency and efficiency,

Martin Binder

Business Analyst, Audi

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