Audi engineers accelerate innovation with Atlassian


High Tech


Ingolstadt and Neckarsulm, Germany


Jira Software


Innovation lies at the heart of Audi. The four rings of the iconic logo represent the principles of Vorsprung durch Technik, which means "advancement through technology." From plug-in hybrid technology to piloted driving, the company’s innovations are developed at its main research and development centers in Ingolstadt and Neckarsulm, Germany.

Approximately 6,000 people – engineers, designers, software developers, and QA teams – work at the R&D centers. They also collaborate with many different suppliers around the world. The challenge is keeping everyone on the same page with easy access to relevant and current information, without slowing momentum.

Initially applied as a simple issue tracker among engineering teams, Jira is now used to collect thousands of feature requirements. Some teams are even starting to log car software bugs into Jira during road testing. Meanwhile, most groups use Confluence for storing and sharing knowledge documentation, department protocols, meeting notes, and policies.

Audi also integrates Jira with legacy systems, including LDAP directory and IBM application middleware, and adds features to Jira and Confluence using third-party plug-ins from the Atlassian Marketplace.

Through Jira and Confluence, "people simply communicate their requirements to us, and we can quickly generate a project or dashboard,” says Florian Banzer, business analyst at Audi AG. “People are practicing more knowledge-sharing than ever before, resulting in more transparency and efficiency,” says Audi Business Analyst Martin Binder.


By supporting the main development process and systems, Jira and Confluence have a strong positive impact on every car leaving our manufacturing center. — Florian Banzer, business analyst at Audi AG.