Secrets of Value Stream Thinking

Modern organizations are looking to improve customer-centricity in their ways of working. Learn how leaders can gain new insights on organizational performance by assessing how customer value flows across teams in the organization to deliver meaningful outcomes to both the customer and the business.

Driving new ways of working can open the door to greater customer-centricity and improved effectiveness across the organization.

Join Helen Beal, Chair of the Value Stream Management Consortium, and Atlassians Jeff Keyes, Head of Product Marketing for Enterprise Agility; John May, Principal Solutions Architect; and Derek Huether, Principal Solutions Engineer for this webinar where you’ll learn how:

  • Leaders can increase autonomy in their teams, without generating chaos and anarchy
  • Organizations can re-imagine themselves as a set of high-performing value streams
  • Leaders can use well-created OKRs to unleash autonomy and motivation in their teams


Jeff Keyes

Head of Product Marketing, Enterprise Agility, Atlassian

Jeff Keyes is head of product marketing, enterprise agility at Atlassian, where he leads a team of enterprise agile solutions marketers and evangelists.

An accomplished executive who has been involved in almost every aspect of the software development lifecycle, including development, architecture, product management, development management, application delivery and consulting, Jeff brings his experience at Microsoft and founding and working at startups to Atlassian. A passionate evangelist of enterprise agility, Jeff has helped many organizations transition from waterfall to continuous delivery methodologies.

Jeff is a founder and board member of the Value Stream Management Consortium, where Atlassian is a new corporate member. Jeff was also a finalist for's 2019 Top Evangelist.

Helen Beal

Chair of the Value Stream Management Consortium

Helen Beal is chair of the Value Stream Management Consortium, co-chair of the OASIS Value Stream Management Interoperability Technical Committee, and chief ambassador at DevOps Institute. She also provides strategic advisory services to DevOps and VSM industry leaders. Helen is the author of the annual State of VSM Reports from the VSMC and the State of Availability Report from Moogsoft. She is a co-author of the book about DevOps and governance, Investments Unlimited, published by IT Revolution. She is a DevOps editor for InfoQ and also writes for a number of other online platforms.

Derek Huether

Principal Solutions Engineer

Derek Huether is a member of the Customer Success and Innovation group at Atlassian, where he designs solutions for our largest potential customers, through the use of the Atlassian platform of products and improved practices and processes. In the last 20 years, Derek has helped transform how people work at companies such as Walmart, GEICO, and Capital One and federal agencies like National Archives and National Institutes of Health.

Derek is a Delivery Management track founder for the International Consortium of Agile, which includes domains of Agile Project and Delivery Management and Delivery at Scale. He is the author of two books and over 600 online articles.

John May

Principal Solutions Architect

John May is an enterprise solutions architect, product advisor, and thought leader for Atlassian. He has helped shape the Lean Portfolio Management offering in the Jira Align product, and brings over 20 years of experience in the software industry and scaled agile space. He enjoys helping leadership teams create a compelling path from their current state to a new, leaner way of working.