Guess who’s back? Join us for Team ’22 in Las Vegas or attend digitally! Event starts April 5th. Sign up now


SWOT analysis template

by Atlassian

Analyze your company’s strengths and weaknesses so that you can respond to market opportunities and threats

Use template
SWOT analysis template

Step back and look at the big picture. What's your long-term strategy to grow your business? Whether you’re building a startup or growing an established company, SWOT analysis can help you develop a strategic plan. Use our template to evaluate your company’s strengths and weaknesses so that you can respond to market opportunities and threats.

How to use the SWOT analysis template

Step 1. Identify internal SWOT factors

Start your analysis by listing your top strengths and weaknesses. Strengths and weaknesses are internal qualities of your company that you can improve. For example, a car manufacturer may have developed a proprietary technology that reduces operational costs.

Step 2. Identify external SWOT factors

Continue your analysis by evaluating your company’s opportunities and threats. These are external factors that could potentially help or harm your business, such as market conditions or customer trends. For example, a foreign country may increase tariffs. A car manufacturer can’t change that, but can respond by changing its export strategy.

Step 3. Conduct a SWOT analysis

Now that you’ve evaluated your strengths, weaknesses, opportunities, and threats, you can use your analysis to develop business strategies. Start by setting up a brainstorming session with stakeholders from different parts of your company. As a group, think about how you can take advantage of internal strengths and external market opportunities to grow your business and overcome weaknesses and threats.

Step 3. Conduct a SWOT analysis

Step 4. Organize your SWOT analysis ideas

With your SWOT analysis complete, you’re ready to convert your ideas into a strategic plan. Organize your ideas into a set of action items your team can work on in the coming months. Make sure you’re achieving your goals by connecting your action items to measurable OKRs.

Atlassian is an enterprise software company that develops products for software developers, project managers, and content management.

  • Annual plan one-pager template

    Mike Cannon-Brookes

    Co-founder & CEO

    Annual plan one-pager

    Share your company's annual plans and priorities across your entire organization.

    Use template Learn more
  • Business plan one-pager template


    Business plan one-pager

    The Business plan one-pager is used to set the medium- and long-term strategy for your company.

    Use template Learn more
  • Business status update template

    Steven Bao

    R&D Program Manager

    Business status update

    Provide regular updates to leadership and the wider team on business and product performance.

    Use template Learn more