The State of AI in Service Management: Join our digital event.Register now

The era of agentic service is here. Are you ready?

Forrester Consulting surveyed more than 200 IT, HR, and operations leaders, finding that just 22% have deployed agentic AI in production. Discover what's holding the rest back, and how leading teams are reinventing service delivery with connected context.

Transform service with context, collaboration, and confidence.

Employee expectations are rising, service demand keeps growing, and teams are stretched thin. In this commissioned study, Forrester Consulting explores how AI is moving service management from process-first to experience-first. The biggest challenge? Context.

18%

say their knowledge is part of a context graph or unified data layer

26%

say their knowledge is created and improved by all employees

37%

say the inability to give AI sufficient organizational context is the top barrier to AI adoption.

What does it take to reinvent service delivery?

Connected context makes AI useful

Without a connected data layer, AI models are effectively disconnected from the broader organizational context needed to make outputs relevant and useful to employees.

Move beyond legacy service workflows

Tiering, queues, categorization, and escalation paths were engineered to distribute work across limited resources, not to optimize the employee experience.

Break down knowledge silos to fuel agentic service

Agentic AI won’t transform service delivery if the knowledge that underpins it is incomplete, stale, or locked away in disconnected teams and systems.

Source: A commissioned study conducted by Forrester Consulting on behalf of Atlassian, September 2026

Featured resources

AI in Service Collection

Service Collection brings Jira Service Management, Customer Service Management, Assets, and Rovo together on one AI-native platform. Powered by the Teamwork Graph, Rovo agents have the organizational context to resolve requests, surface the right knowledge, and orchestrate work across IT, HR, and every service team.

The Atlassian guide to AI-native service management

Learn how Rovo and the Teamwork Graph unlock smarter, context-aware service experiences, and how Service Collection frees teams from the limits of legacy service desks.

Atlassian is a Leader in the 2026 Gartner® Magic Quadrant™ for IT Service Management Platforms

See why Gartner recognized Atlassian as a Leader, and how Jira Service Management connects service and operations teams with shared context.

Atlassian named a Leader in The Forrester Wave™: Enterprise Service Management Platforms, Q4 2025

Find out why Forrester named Atlassian a Leader in enterprise service management, and what it means for teams scaling service across the business.