From scattered feedback to confident product decisions
Every product team collects feedback. Very few turn it into something they can actually act on. Join Mehdi Boudoukhane as he shares what he learned building feedback systems for hundreds of product teams, and what most of them were getting wrong.
Feature requests pile up in spreadsheets. Customer quotes get paraphrased into two-word tickets. Upvote portals strip away the context that would have made the feedback useful. And somewhere along the way, the people contributing that feedback stop bothering, because nothing ever comes back.
In this session, Mehdi Boudoukhane shares practical lessons from six years of building feedback tools used by hundreds of teams, and what he's learned since joining Atlassian to lead the development of the feedback app.
You'll learn how to:
- Treat feedback as evidence for decisions, not a list of things to build.
- Structure a feedback taxonomy so every piece of feedback has a home and an owner.
- Spot what makes feedback systems quietly fail, and reduce capture friction so the richest feedback doesn't stay locked in people's heads.
- Close the loop with customers, which is not a nice-to-have but the thing that keeps the entire system alive.
- Get a first look at how Atlassian is rethinking feedback as part of the recently announced Product Collection.
Register to join live and bring your questions for Mehdi. If you can't attend, sign up anyway and we'll send you the recording after the session.
Speakers
Mehdi Boudoukhane
Principal Product Manager, Product Collection, Atlassian
Mehdi is the mind behind Cycle, a product feedback tool acquired by Atlassian in 2025. As product manager himself before building Cycle, he spent the last ten years talking to thousands of product teams about how they handle feedback at scale & build their product taxonomies. He now leads the development of the feedback app within Atlassian's Product Collection.
Thibaut Nyssens
Sr. Product Marketing Manager, Product Collection, Atlassian
Thibaut was part of Cycle's founding team, leading the company's go-to-market function before Cycle was acquired by Atlassian in 2025. He has advised hundreds of product teams on their feedback setup, voice-of-the-customer dashboards, and overall product management practices. He now helps Atlassian customers get the most out of Jira Product Discovery and the broader Product Collection.
