End BSM Now [Keynote]

Bad Service Management (BSM) is an affliction that has plagued enterprises. BSM flares up when development, operations, and business teams work in silos. The symptoms? Bloated budgets, irritable teammates, dizziness from complex setups, nausea from outdated interfaces, blurred vision, and in some cases, even death (of deployments that fail to scale). The best-known cure is to replace legacy ITSM. Discover the latest Jira Service Management advancements, and hear how other enterprises have joined the fight to end BSM now.


Amita Abraham headshot

Amita Abraham

Head of Product Marketing, IT Solutions, Atlassian

Edwin Wong headshot.

Edwin Wong

Head of Product Management, IT Solutions, Atlassian