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Develop a marketing strategy

Use this collection of marketing templates like a game plan for growing your business


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Developing a marketing strategy is no small feat nor is it something you decide in an afternoon and never look at again. It’s a blueprint for the future growth of your business, your method to creatively in order to stand out from your competition. Use this collection of templates to ensure you have all the information, research, and messaging you need to run a strategy that wins new customers.

Develop a marketing strategy

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Persona template

Atlassian

Persona

Create personas to represent different user types of your product or service.

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Step 1. Identify your audience

It may seem simple, but you can’t build an effective marketing strategy if you don’t have a crystal clear sense of who your target audience is and what makes them tick (and buy). Building personas is a valuable tool to help us walk in the shoes of our potential customers. This template will help your team keep the target audience top of mind when writing messaging, deciding channels, or creating content.

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Competitive analysis template

Atlassian

Competitive analysis

Keep up with competitors by documenting their offerings and strategies.

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Step 2. Know your competitors

Before kicking off any marketing strategy, you need to get the lay of the land. You need to understand what your competition is doing and how they’re approaching the market. The competitive analysis template guides you through an in-depth look at what your competition has to offer, from pricing and messaging to the latest features they’re promoting on social media. Conduct a SWOT analysis to see where there are opportunities to win. This template will help you and your team understand where you stand in the customer’s eyes and craft a strategy to win.

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Message house template

Atlassian

Message house

Keep your message consistent by aligning everyone with a message house.

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Step 3. Nail your messaging

Now that you know your audience and what the competitive landscape looks like, you can develop messages that will make you stand out. A message house serves as the foundation for all marketing assets that you’ll use in your launches and campaigns. Use it as a reference guide for all teams involved in a launch to keep your message consistent across channels and programs. Develop your messaging by focusing on the overall value proposition that you want to convey, as well as the key core messages and the facts, evidence, and proof points that support them.

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Marketing campaign template

Atlassian

Marketing campaign

Plan and track your marketing campaign tasks and deadlines through to execution.

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Step 4. Create a buzz-worthy promotional plan

Now comes the fun part: it’s time to take this new feature, app, or campaign message to the market. This is when you’ll decide what channels, assets, and tactics will be most important to reaching your audience. Use the marketing campaign template to paint the vision for your campaign, coordinate all the players, note the activities and assets, and document your deadlines.

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Marketing blog post template

Atlassian

Marketing blog post

Draft your blog content, assign your reviewers, and plan your distribution strategy.

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Step 5. Get the word out

One of the best ways to get eyeballs on your new feature or product is to write a blog post. Blog posts help customers or potential users understand the value of what you’re launching. They can be shared on social media or be picked up by journalists to write more about it. Instead of posting any old blog and forgetting about it, set a solid writing plan to ensure it’s top-notch to your audience. Draft your blog copy, assign reviewers, and plan your keyword and distribution strategy so you can reach the right eyes.

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