Brainstorming disruptivo em ação
Science teachers brainstorm new STEM project ideas for high school students.
A team of software developers use Confluence to prep for their disruptive brainstorming session.
An ad agency team brainstorms ideas for driving more word-of-mouth referrals.
O que você vai precisar
Remoto
Videoconferência com compartilhamento de tela
Ferramenta de colaboração digital (ver templates)
Temporizador
Presencial
Espaço de reunião
Quadro branco, ou folha grande de papel
Notas adesivas
Marcadores
Temporizador
Templates opcionais
Templates da Atlassian
Instruções para executar esta tática
1. Preparação 15 min
First, define a theme for your brainstorming session. Your theme can be broad or narrow — any problem that needs solving or process that needs improving is fair game. Just make sure to state your theme precisely so everyone understands what they’ll brainstorm about.
Next, prepare your materials. Remote teams — especially those who operate asynchronously — should create a collaboration document, like a Trello board or Confluence page. You can use the templates provided at the top of this page, if you’d like, or create one of your own. You’ll also need to download the Disrupt cards and have them ready to screen share.
In-person teams should find a whiteboard or large paper and set out sticky notes and markers in a meeting room. Print out the Disrupt cards and bring them with you.
Finally, create a document with all the relevant research and background on your theme. Share it with the team a couple of days in advance so they can start thinking about the topic. You can include details like competitor and consumer research, design mockups, buyer personas, color palettes — anything you think might be helpful to the team.
Defina um tópico claro para brainstorming.
Então crie um documento com toda a pesquisa e todo o contexto relevantes sobre o tema. Compartilhe o documento com a equipe com alguns dias de antecedência para que eles possam começar a pensar sobre o tema.
DICA: ESCOLHA UM TÓPICO
Is there a problem the team can solve? A process that can be refined? Is there something frustrating customers?
EXEMPLO: INFORMAÇÕES DE CONTEXTO
Marketers capture background information in Confluence for their upcoming Disruptive Brainstorm.
2. Prepare o cenário 5 min
At the beginning of the meeting, let the team know the following:
- The team is here to produce as many ideas as possible. You want quantity — quality will come later.
- It’s crucial to keep an open mind and remember everyone’s ideas are valid.
- The goal of the meeting is to generate, not to judge. In the end, there will be a few good ideas for the team to take action on. Trust the process!
3. Brainstorm 10 min
The team should break into two groups to do several rounds of brainstorming. Use the video conferencing software’s breakout rooms functionality for remote or hybrid meetings.
Set a timer for 10 minutes, and start the brainstorm session. Come up with as many ideas as possible. Remember, nothing is off the table—you're going for maximum quantity.
Have team members add ideas one at a time to the template, whiteboard, or sticky notes. Discuss each idea with the group as the team member adds it to see if anyone has anything to add or refine.
4. Corte! 5 min
Reúna os grupos.
In silence, have each group remove ideas from the opposite group’s board. Remove ideas that you won’t be able to achieve, won’t have support, or don’t relate to the brainstorming theme. Generous trimming is important to make room for new ideas. Remember, no discussion during this phase.
DICA: SILÊNCIO, POR FAVOR
Discussing what team members remove stops the creative flow and moves into judgment. Keep creativity alive by keeping quiet.
DICA: PISO DA SALA DE CORTE
Avoid revisiting vetoed ideas during the session to keep the creative momentum.
5. Disrupção 5 min
Now comes the fun part: switch one member from each group to the opposite side to shake up everyone’s thinking. Then, have each group pick a number at random from one to 33 — their number will correspond to a Disrupt card. Groups will use the card to guide the next round of ideas.
DICA: ÂNGULO NOVO
Disrupt cards constrain brainstorming and force the team to look at the challenge from a different perspective.
6. Faça um novo brainstorm 10 min
With the new team member and Disrupt card, separate the groups again, set a timer for 10 minutes, and begin a new round of brainstorming. This time, the ideas should relate to the concept on the Disrupt card.
7. Corte! de novo 5 min
Once again, bring the groups together and have each group remove ideas from the opposite brainstorm list. Do so quietly and without discussion.
8. Rodada final 10 min
Have a different person from each group switch sides and choose a new Disrupt card for each team at random.
Set a timer for 10 minutes and brainstorm one final time.
9. Corte final 5 min
Bring both groups together for the final cut. Make it the most significant cut yet, even if (or especially if) it means only one or two ideas are left per team. Your final ideas must be worth pursuing.
Acompanhamentos
Ação
After the final cut, gather the ideas you have left. Assign each idea an owner who will investigate how to make the idea a reality. Make a list of what the team needs to know to get the idea off the ground, and include a timeline for when the owner should be ready to discuss their findings with the team.
Documento
Publique o documento de colaboração ou as notas adesivas da sessão de brainstorming em um espaço onde toda a equipe possa ver e consultar quando necessário.
Se sua equipe usa o Jira, adicione itens de ação da sessão de brainstorming como ideias ao projeto do Jira da sua equipe.
Variações
Embaralhamento
Em vez de trocar apenas um membro da equipe entre as rodadas, desloque as salas de reunião (para equipes remotas) ou atribua equipes aleatoriamente (para equipes presenciais).
Supercortes
No início de cada rodada de cortes, especifique quantas ideias cada grupo pode deixar no quadro ao final da rodada. Experimente duas a três ideias para um desafio ou uma para o modo avançado.
Envelope, por favor
Para uma sessão remota, pré-selecione os cartões de disrupção e adicione as informações de cada um a uma planilha colaborativa para cada grupo. Use a ferramenta de preenchimento para ocultar os detalhes e faça com que o grupo “descubra” um cartão por vez removendo o preenchimento.
Para táticas presenciais, pré-selecione os cartões de disrupção e coloque em envelopes no espaço de cada grupo. Abra um novo envelope a cada rodada.
A pré-seleção dos cartões pode ajudar a orientar as sessões em uma direção específica ou, pelo menos, evitar cartões que você sabe que não serão sobre o tema. A pré-seleção também pode ajudar a lidar com os pontos fortes e fracos de uma equipe específica.
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