Go-to-market template

Coordinate a go-to-market launch.

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Go to market timeline view in Jira Work Management

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Go-to-market template

Coordinate a go-to-market launch.

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key features

Task planning


Pipeline management

What is a go-to-market template?

A go-to-market template enables teams to outline their plan for launching a product, service, or other offering.

What does the go-to-market template include?


The Board view provides a Kanban-style visualization of your working process and the status of each task. This allows you to track, organize, and prioritize tasks across columns that represent your workflow.

Backlog screenshot


The List view sorts all your project’s work into a single list that can be quickly scanned and sorted by field. You can also use the list to add, edit, and view tasks in your project.

JWM List view


The Calendar view helps you visualize and plan work. It makes it easy to see when tasks are due and get a quick glance at the next few weeks and months.

Calendar screenshot


The Timeline view provides a Gantt-style chart that can be used to visualize and plan the timing, duration, and dependencies of tasks within your project. It enables you to easily see how long tasks take to complete and when things will land.

Timeline view


Get a high-level overview of your project's progress, priorities, activities, workload and more in the Summary view. Access a range of pre-configured reports that show statistics for people, projects, tasks, and more.

Timeline view
Problem solving window

Intuitive workflow

Strategize with a workflow created by marketers, for marketers. You can even customize steps as needed.


Powerful task management

Use labels, filters, and dashboards to categorize your project. Smart Links are helpful to preview files and assets.


Deadline tracking

Visualize and prioritize with timeline and calendar views. Filter tasks by status or priority to map out dependencies and conflicts early.

How to get started with the go-to-market template

This template uses Jira Work Management to help your team plan, collaborate, and execute launches.

1. Add tasks to your team’s list

You can choose whether to use the list, board, or calendar view to add tasks to your workflow. Keep it simple or get as granular as you want with attachments, priorities, labels, and more.

2. Add start and due dates

You can set start dates and due dates to your tasks. This gives you visibility over work on your calendar and timeline, ensuring no work slips through the cracks.

3. Prioritize and organize

You can quickly sort your list by priority to stay on top of your most important tasks.

4. Automate work

Wherever possible, let the robots do the work. Set up simple no-code automations to keep work aligned, create reminders, and connect tools like Microsoft Teams, Slack, and more.

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