Content management template

Manage the content lifecycle from prioritization through to draft and delivery.

Content management calendar view on Jira Work Management, Jira software


The content management template provides teams with a visual way to track the progress of work from to-do to published. Before assets like blog posts, webinars, and marketing collateral get published, they must be created, reviewed, and approved.

Content management template

Jira Work Management
Ideal for

• Marketing
• HR
• Legal
• Sales
• Design

Project types

• Company-managed

Issue types
Checkmark icon


Workflow statuses
To do Draft In Review Approved Published

How to get started with the content management template

Calendar Icon

1. Move work through the content lifecycle

The content management template’s workflow is grounded in the content lifecycle. Start your projects in the “to do” column and as work progresses through the workflow, move the task through to "published." Use this template to get clarity on all the work your team is doing today and in the future.

Checklist icon

2. Plan and prioritize your content needs

Plot out priorities using the timeline to align your content delivery dates with the needs of your team and other stakeholders. The calendar view provides clarity and visibility on upcoming milestones, so you can be sure that the team is working towards the same goal.

Software Settings Icon

3. Track progress and get feedback along the way

Use our suggested workflow to track your content development through each step, and get feedback from your team by giving them access to your project and mentioning or assigning them to particular assets. Use the suggested workflow as a starting point, and customize it to match your team’s process.

Additional resources

More templates for work management