About this collection
There are a million tiny decisions on the road to developing and launching a new product. How will you differentiate yourself from your competitors? What are your objectives and key results? What are the product milestones? How is the product received by customers?
With great power comes great responsibility. As a product manager, you’re tasked with creating a product roadmap that expertly walks the line between the needs of the customer and the business. Start a step ahead with this collection of product management templates that will help you navigate the product launch process from inception to deployment.
How to use this collection
Keep up with competitors by documenting their offerings and strategies.
Step 1: Compare how your product stacks up
Conduct competitive research to see how your products compare to the competition.
Determine what competitive content to research and how to synthesize your findings. Organize your findings and elevate your differentiation, competitive offers, pricing, and messaging. By completing this competitive analysis, you’ll get a clear idea of how you can distinguish your product in the market and rise above the crowd with a bang.View template →
Use this goal-setting template to set measurable, ambitious milestones.
Step 2: Set your goals
Outline your OKRs and share them with key stakeholders to ensure alignment.
This Objectives and key results (also known as KPIs - Key Performance Indicators) template will lead you through a popular and proven method of goal setting and documentation. Outline 1-3 big objectives, identify the measurable results you want to see, determine owners and collaborators for each one, and track your progress. Share with your leadership, designers, engineers, etc. for true team alignment.View template →
Define, track and scope requirements for your product or feature.
Step 3: Outline what you’re building and why
Get your product requirements in order so you can easily communicate them to the design and engineering teams.
This PRD template will help you collaborate with design and engineering teams by outlining the assumptions you're making, core user stories, UX design, scoping, and more. Save the time you’d spend creating yet another feature spec sheet from scratch. Our best practices and repeatable template will build the bones for you in one simple click.View template →
Capture your team’s high level product roadmap.
Step 4: Keep your launch on track
Manage key milestones in your product roadmap to ensure your launch stays on track.
It’s dangerous to go alone- take this! Use the product roadmap template to identify key product milestones and map out a high-level overview of upcoming features. Record, plot, and track updates so all teams can stay on the same page. Agile roadmaps are a product manager’s most powerful tool.View template →
Prepare your product launch, document strategy, and plan launch activities.
Step 5: Ship it
It’s time to launch the product you’ve taken from concept to completion.
This template will walk you through every step of your launch strategy from research to customer experience, allowing you to communicate clearly with cross-functional teams including Product Marketing. Give your new product or feature the rollout that customers (and your team) will take about for years to come.View template →