Marketplace App Licensing

Important changes to our server and Data Center products
We’re making changes to our server and Data Center products, including the end of sale for new server licenses on February 2, 2021 and the end of support for server on February 2, 2024. Learn what this means for you.

General Marketplace Questions

What's the Atlassian Marketplace? Show

The Atlassian Marketplace is a platform for Atlassian customers to discover, try, and buy apps for Atlassian products. You can use apps to customize and extend your Atlassian product. The Marketplace offers apps developed by both Atlassian and third-party developers.

What's an app? Show

Apps are small pieces of code that you (or your administrator) can install into your Atlassian product to enhance or change its functionality. Apps can also be remotely contained web applications that integrate into cloud sites. You can enable, disable, install, and uninstall apps anytime from the administration pages of your Atlassian product.

Apps change the way your Atlassian application behaves. Even though apps are designed to enhance your product, there can be unintended effects. When you use or install apps, you do so at your own risk. Third-party apps aren't supported by Atlassian.

The Marketplace sells apps written by both Atlassian and third-party developers. You can even write one yourself.

Which apps are available for cloud? Show

A full list of apps that are available for your cloud products is available here. New apps for cloud products are added constantly, so it's worth checking back.

How are apps reviewed? Show

Atlassian checks entries in the Atlassian Marketplace to ensure that app information is as complete as possible. However, we don't actively monitor or guarantee any code posted in this space. If you find dangerous or malicious code posted here, contact us immediately so we can take action.

How do I get an account to try or buy an app? Show

Log in to Atlassian Marketplace with your Atlassian account. If you don't have an Atlassian account, you can create one and then log in to the Marketplace.

Can I trust third-party apps? Show

Because Marketplace apps are offered by third-party Marketplace Partners, install an app only if you trust the app and the Marketplace Partner. The Marketplace gives you visibility on apps participating in the different security programs. We provide resources like the following so you can make informed decisions about the apps you use.

There are multiple factors to consider when evaluating third-party apps. Some of these include:

  • Security and privacy
    • Look for shield icon on the app listing pages. This represents an app that is currently participating in the Marketplace Bug Bounty Program.
    • Check if vendor participates in the security self-assessment program in the Privacy and security section of the app listing page
    • Check Integration details section in the app listing to page to review the permissions and data the app gets access to.
    • Review the Vendor’s Privacy Policy provided on the app listing.
  • Assurance and trust
    • Read reviews and ratings on the Marketplace.
    • Check the number of active installations to assess popularity.
    • From the Support tab, look for availability of a public issue tracker or support resources.
    • Check that an app is listed as supported and has a service desk.
    • See if compatibility is kept up-to-date from the Versions tab.
    • Review screenshots and videos from the Overview tab.
    • See if the developer provides a License Agreement.

You can also ask a question in the Atlassian Community.

What is the Marketplace Partner Program? Show

The Marketplace Partner Program is comprised of three partner levels: Platinum, Gold, and Silver. These scaling levels recognize each partner's individual investment in the Atlassian platform and alignment with our strategy.

These Platinum, Gold, and Silver Marketplace Partners have met Atlassian requirements on:

  • Cloud and Data Center: Partners are investing in cloud and have Data Center Approved versions of their high-traction server apps.
  • Security: Partners are up-leveling their security practices by participating in our Marketplace Security Programs. For cloud apps that participate, we are introducing a new security badge on Marketplace so customers can make informed security decisions.

The Atlassian Partner Program allows us to ensure that customers have great experiences and reward partners who are most aligned with our objectives.

For more details on the Marketplace Partner Program, please see the program requirements.

What is the Security Self-Assessment Program? Show

The Security Self-Assessment Program is a collaboration between Atlassian and app partners to increase security awareness and improve security practices. A partner may apply to the program via an annual self-assessment that addresses the following:

  • Data security
  • Sensitive data handling
  • Backups and disaster recovery

The self-assessment answers are reviewed by the Atlassian staff. The self-assessment encourages partners to consider security carefully and allows Atlassian to make suggestions towards better security. It works on an honor system. We advise that you take any additional necessary steps to ensure the partner and app meets your company's security requirements. See details about the Security Self-Assessment Program.

Are apps supported? Show

It depends on the app. Atlassian Marketplace Vendors are able to decide if they would like to provide support and maintenance for every app listing. We make this information available on every listing in the Atlassian Marketplace.

If the Atlassian Marketplace Vendor has decided to provide customer support and maintenance for the app, the listing will show that the app is "Supported". Should you need support for the app, you should contact the app vendor via the "Get Support" button on the support tab of the app listing details page. If the Atlassian Marketplace Vendor is Atlassian, this "Get Support" button will take you to Atlassian’s support ticketing system ( All other requests go to a support resource provided by the Atlassian Marketplace Vendor. We’ve found this to be the fastest way to get your issues resolved.

Atlassian Marketplace Vendors have different hours of operations and service level agreements than those provided by Atlassian Support, regardless of your Atlassian support tier. If you'd like to give Atlassian feedback about your support experience with a Marketplace Vendor, please visit and select "Feedback" from the Help dropdown in the header.

If the Atlassian Marketplace Vendor has decided not to provide customer support and/or maintenance, the app listing will show "Unsupported". Should you need support for an unsupported app, you should raise a request with the online community ( Please note that there are no guarantees for issue resolution with unsupported apps from the Atlassian Marketplace Vendor or Atlassian.

Can apps make my product slower? Show

Sometimes, yes. It's possible for an app to cause performance problems. For this reason, we recommend learning all you can about an app.

You can try an app in a staging environment before deploying it in production. You can also use customer reviews to learn what other users have to say. Visit the website of the app vendor and review any support materials they have.

If you suspect an app is causing a problem in your Atlassian product, try disabling the app to see if the problem goes away.

How do I manage an app? Show

Administrators have full access to monitor and manage apps. To view, update, and configure apps in your site, administrators can use our Universal Plugin Manager (UPM).

For information on how to use UPM, please see our Universal Plugin Manager (UPM) documentation.

What's app archiving? Show

To focus on current, relevant apps, the Atlassian Marketplace regularly archives apps that are out-of-date or, for any other reason, no longer relevant to the Marketplace.

Archiving prevents the apps from appearing in search results or in-app browsing lists. The Marketplace archives apps automatically if the time since the end-of-life of the latest version of the Atlassian product it supports is greater than one year.

If you already have a license for an archived app, you can still download the app from its Marketplace listing and use it. However, new licenses for the app are not available. Contact the vendor to inquire about an updated version of the app.

Which countries can purchase apps from the Marketplace? Show

The Atlassian Marketplace will help vendors collect the appropriate sales and VAT taxes. We sell to customers everywhere, with the following exceptions:

  • Trade embargoed countries subject to United States export restrictions
What is the Marketplace Bug Bounty Program? Show

A bug bounty program is one of the most powerful post-production tools you can implement to help detect vulnerabilities in your applications and services. Crowdsourcing vulnerability discovery augments the skills of your team by providing access to a skilled pool of security researchers.

The Atlassian Marketplace Bug Bounty Program is hosted on Bugcrowd, a SaaS platform built to crowdsource vulnerability discovery from a global pool of talented security researchers. Marketplace Partners who join this program allow the security researchers to test their applications for security vulnerabilities who are then rewarded based on severity of the vulnerability discovered. The result is a cost efficient solution for Marketplace Partners to discover and fix vulnerabilities in their apps on an ongoing basis which results in more secure apps for customers.

Marketplace apps that are currently participating in the Marketplace Bug Bounty Program are identifiable by the security badge on their Marketplace app listing. For more information on how the Marketplace Bug Bounty Program is run, please review the information on our Developer page.

Licensing and Pricing

Which license do I choose when purchasing an app? Show

Purchase the license tier that matches the number of users you have licensed for your host product. For example, if you have a 25-user Confluence license, purchase the Confluence app at the 25-user tier. The app will only function if its license matches or exceeds the tier of the host product – even if only some of your licensed users need to use the app.

For Jira, you must purchase the app license that matches the highest Jira application tier. For example, if you have a 500-User Jira Software license, and a 20-Agent Jira Service Management license, your Jira apps must be at the 500-User level.

Do you have Data Center pricing? Show

Jira Software Data Center and Confluence Data Center are licensed starting at 500 users. To match your Data Center product license, purchase app licenses to match or exceed the number of users you have for the Data Center approved app or server app (when a Data Center approved app is not available) you intend to use alongside your Data Center host product. You don't need to purchase a license for each node of your product, just the total number of users. This doesn't impact app functionality or compatibility; the number of users just need to match your Data Center subscription.

In the case you must leverage a server app, a 10,000+ user server app license will serve any number of Data Center host product 1,000-user licenses. You can purchase licenses per 2,000, 10,000, and 10,000+ users to fit your Data Center host product license.

For example, if you have a Jira Software Data Center license for 2,000 users, purchase one 2,000 user license for the server app you wish to use. If you have 3,000 users for your Data Center instance, the next available server app tier is 10,000 users.

Do I need an app license for each environment of my Atlassian products? Show

Yes, apps are licensed for single environments. This means if you have separately licensed environments/installations, each environment requires its own app licenses as well.

If you have a Data Center product running on multiple servers, we count this as one environment.

If you have separate developer environment, you can use developer licenses for your apps for development and testing. See how to get a developer license here.

Where do I get license keys for my new app? Show

You receive your license keys and applicable source code after your payment is successfully received and processed. We send you an email that includes instructions on how to access the license key.

You can also log in to to retrieve your license keys. Just like your product purchases, apps you purchase in the Marketplace are reflected in your account.

Am I eligible for academic pricing? Show

Academic pricing is available to qualifying academic institutions for paid-via-Atlassian apps. Academic licenses are not eligible for the volume renewal discount.

The following organizations are eligible for an Atlassian Academic license:

  • Educational institutions: Public or private K-12, vocational schools, correspondence schools, junior colleges, colleges, universities, or scientific or technical schools that are accredited by a national accrediting agency.
  • Administrative offices & boards of education: Provincial, district, regional, national and state administrative offices and authorities of the Educational Institutions defined above.
  • Public libraries
  • Home-school programs
  • Research institutes that are affiliated with an accredited university.
  • Teaching hospitals that are affiliated with an accredited university.
  • Training and teaching organizations that are accredited by a statutory government qualifications body.

Proof of accreditation or affiliation may be required when ordering an Atlassian Academic License for your app.

Request additional product licenses for an academic instance

If you do not yet have an academic license for an Atlassian product, you can submit a request here.

How are license upgrade prices calculated? Show

You can upgrade licenses at any time from a lower tier to a higher tier. Upgrades for server apps include 12 months of maintenance commencing from the date payment is processed. This will override any existing maintenance period.

The price to upgrade from a lower to higher license tier for server apps is calculated based on Atlassian's formula, as seen here for Jira Software. We automatically calculate the appropriate price based on the license upgrade formula when you add the license upgrade to your shopping cart.

When a customer elects to upgrade from a server app to a Data Center approved app, or vise-versa, they will not be granted any discounts on their new license purchase. From the date of purchase, this will initiate a new annual license window when a Data Center approved app is adopted and a new 12-month maintenance window when a server app license is adopted.

How do I get an Atlassian Community license for an app? Show

Atlassian is happy to provide free server (self-managed) licenses for registered charitable non-profit organizations that are non-government, non-academic, non-commercial in nature, have no religious affiliation and that would not otherwise be able to afford Atlassian software.

Atlassian also offers Community cloud licensing at 75% off list price. Please note that Community cloud pricing includes Atlassian core products and Apps, and does not include third-party Marketplace Apps, Opsgenie, or Jira Align.

You can apply for Community Licenses by completing our Community License Request Form.

What are Atlassian Open Source and Atlassian Classroom licenses? Show

Open Source licenses are available free of charge to qualifying open-source projects and teams. To see if you qualify, please see our Open Source Request Form.

Classroom licenses are available at 75% off list price for qualifying higher education institutions for use within a classroom setting. To request Classroom licensing, please complete the Classroom Request Form.

Once your organization is approved for either of the above license types, you can request additional licenses for paid-via-Atlassian apps.

Are Starter licenses available for apps? Show

All apps have licenses at the entry-level pricing tier. However, the Starter License program only includes Atlassian’s server apps, not third-party apps.