Keep your product or campaign message consistent by aligning everyone with a message house.



A message house serves as the messaging foundation for marketing assets used in product launches and campaigns. Use it as a reference guide for all teams involved in a launch to help to keep your message consistent across channels and programs. Develop messaging by focusing on the overall value proposition that you want to convey, as well as the key core messages and the facts, evidence and proof points that support them.

To access this template in Confluence Cloud, click on in the left sidebar.

Use this template to:

  • 记录活动的核心信息
  • 团结团队支持活动
  • 制定产品发布的价值支柱