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Modèle d'architecture des messages

Keep your product or campaign message consistent by aligning everyone with a message house.

Modèle de campagne marketing

Modèle d'architecture des messages

A message house serves as the messaging foundation for marketing assets used in product launches and campaigns. Use it as a reference guide for all teams involved in a launch to help to keep your message consistent across channels and programs. Develop messaging by focusing on the overall value proposition that you want to convey, as well as the key core messages and the facts, evidence and proof points that support them.

To access this template in Confluence Cloud, click on in the left sidebar.

Use this template to:

  • Documenter les messages clés d'une campagne
  • Aligner les équipes qui soutiennent la campagne
  • Définir les piliers de valeur d'un lancement de produit