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Template de casa de mensagens

Keep your product or campaign message consistent by aligning everyone with a message house.

Template de campanha de marketing

Template de casa de mensagens

A message house serves as the messaging foundation for marketing assets used in product launches and campaigns. Use it as a reference guide for all teams involved in a launch to help to keep your message consistent across channels and programs. Develop messaging by focusing on the overall value proposition that you want to convey, as well as the key core messages and the facts, evidence and proof points that support them.

To access this template in Confluence Cloud, click on in the left sidebar.

Use this template to:

  • Documentar as principais mensagens das campanhas
  • Alinhar as equipes de apoio à campanha
  • Desenvolver pilares de valores para o lançamento de produtos