Elevator Pitch Template

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Convey essential information quickly and effectively.

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KEY FEATURES

Project Management
Stakeholder Alignment
Ideation

Create an overview of your project so concise it can be communicated in the time it takes to ride an elevator. Give your listeners all the information they need to understand who you are, what problem you solve, and why they should care.

How to use the Elevator Pitch template

1
Ground Rules
This is a safe space for openly sharing feedback:
Listen with an open mind
Remember everyone’s opinion is valid
Focus on generating ideas, not judging them
This template is from How to write an elevator pitch (with template) | Atlassian
2
Fill in the sections
Filling in the information in sections by placing sticky notes on the whiteboard.
The sections include: Customer type, Customer needs, Your product / feature / service, Market category, and Key benefit.
3
Discuss and vote
Ask the group to vote on the ideas that best represent the project’s purpose one vote per section. In order to reduce groupthink try to keep the vote-casting stage private.
4
Consolidate
Once all votes are in use the sticky notes with the most votes to complete the phrase “As a [target customer type] who want(s) to [need/desire] [product/feature/service] is a [market category] that [key benefit].”
Document your final elevator pitch. As a team, verify that it captures the value of your product, feature, or service concisely.

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