Elevator Pitch Template

This is a safe space for openly sharing feedback:

• Listen with an open mind

• Remember everyone’s opinion is valid

• Focus on generating ideas, not judging them

This template is from How to write an elevator pitch (with template) | Atlassian

Filling in the information in sections by placing sticky notes on the whiteboard.
The sections include: Customer type, Customer needs, Your product / feature / service, Market category, and Key benefit.

Ask the group to vote on the ideas that best represent the project’s purpose one vote per section. In order to reduce groupthink try to keep the vote-casting stage private.

Once all votes are in use the sticky notes with the most votes to complete the phrase “As a [target customer type] who want(s) to [need/desire] [product/feature/service] is a [market category] that [key benefit].”
Document your final elevator pitch. As a team, verify that it captures the value of your product, feature, or service concisely.