Elevator pitch template

Start by @ mentioning team members participating in the Play. Type /link to add information that validates the need for your product like market research, customer feedback, or customer interviews. Share the page with your team and encourage them them to add comments and questions before you meet.

Once you meet with your team, use the template to guide discussions about your project’s purpose and value. Each teammate should start by adding ideas about the project’s customers, products, market categories, and key benefits. Then collaborate to create a rough draft of an elevator pitch. Vote on ideas by @ mentioning yourself or adding a thumbs up emoji to the template. Type /emoji to choose and add emojis.

After your team has discussed and voted on ideas, add the group’s final elevator pitch to the template. As a team, verify that it captures the value of your product, feature, or service in the most concise way possible. After you finish running the Play, share the elevator pitch with stakeholders and add it to other project pages.