An elevator pitch template helps you create a clear, concise explanation of why your project, or feature exists. So concise, in fact, that you could explain it during the course of an elevator ride.
USE THIS PLAY TO...
Set your team up with a consistent and simple explanation of your project or job, and the value it delivers to your customers.
4 - 8
Running the play
Include the elevator pitch template below in your meeting invite, and challenge your team to arrive with ideas for how to fill in those blanks. It's like MadLibs™, but for the office!
Whiteboard or wall to stick notes on
Introduce the elevator pitch template (5 min)
For [TARGET CUSTOMER TYPE] who want to [NEED / DESIRE], [PRODUCT / FEATURE] is a [MARKET CATEGORY] that [KEY BENEFIT].
Remind your team that your goal for the session is to come up with a snappy one-liner describing the work you're doing and the problem you're solving. Hand out sticky notes and pens or markers.
Pitch to your team (10 min)
Take turns and have each team member (or group) deliver their pitch.
Be careful not to get caught using team- or organisation-specific jargon or (horrors!) acronyms.
Be sure to run a full Health Monitor session or checkpoint with your team to see if you're improving.
MAKE IT COMPETITIVE
After defining different elevator pitches in step 2, pitch them both to your project sponsor, who has one dollar. The sponsor gets to spend their single dollar on one of the pitches.
And don't forget to test it out! Hop in an elevator and shop it around. You'll get it memorized, and you'll look sharp the next time your CEO asks what your team is up to.
Want even more Playbook?
Drop your email below to be notified when we add new Health Monitors and plays.
Drop a question or comment on the Atlassian Community site.