Lucid Motors trusts its new car brand to Atlassian

Lucid Motors is on a mission to inspire the adoption of sustainable energy by creating the most captivating electric vehicles, centered around the human experience. There's a lot at stake to build a world-class transportation brand from the ground up, so everything the company does – from the team in its headquarters, to the color and trim inside its car, to the software it runs  – is vetted for quality and extraordinary customer experience.The result is a car unlike any other. The Lucid Air is a state-of-the art luxury sedan, featuring a California-inspired design underpinned by race-proven technology. With a luxurious interior space in a mid-size exterior footprint, the Air will be capable of over 400 miles range and 0-60 mph in under 2.5 seconds. 

“People tend to associate a car brand with the car specifically, but it's actually the car and every detail related to it – brand identity, aesthetics, driving experience, ownership experience. That's why quality assurance is essential to our success,” says Atlassian Service Owner Laurent Bordier. “We rely on Atlassian to achieve our goal of creating a truly unique car brand.”