The State of Product 2027

New research from 1,000 product professionals reveals how AI is accelerating execution, blurring roles, and raising the stakes for deciding what to build. See what’s changing, what’s getting harder, and where product teams need to focus next to stay competitive.

86% of PMs agree: deciding what to build matters more than ever.

The biggest shifts impacting product teams

Shipping more isn’t creating more value.

Product managers say AI helps their teams ship faster, but customers aren’t seeing value any sooner.

Silos are fading and roles are expanding.

AI is blurring the lines between Product, Design, and Engineering. Product teams are becoming more cross-functional and less hierarchical.

Gut instinct still overrides customer data.

Stronger feedback processes are helping teams make evidence-based product bets.