Maple's one source of truth for product decisions

Maple's problem was never a shortage of ideas. It was the opposite: good ideas scattered across docs, Slack, Jira tickets, and people's heads, with no shared place to compare them. Join Brent Johnson, Director of Product Management at Maple, and Axel Sooriah, Product Management Evangelist at Atlassian, for the honest story of how Maple turned one pilot into the way every product team works. We'll dig into Brent's actual setup and month by month rollout schedule, so you leave with actionable guidance you can apply right away.

Before Jira Product Discovery, Maple wasn't short on ideas. Customer asks, internal requests, and strategic bets lived everywhere: in docs, in Slack, in tickets, and in people's heads. Prioritization meant hunting for ideas instead of weighing them, and work often jumped to delivery before it was shaped. Maple needed one source of truth for product decisions, and today it's how every product team captures opportunities, weighs them against strategy, and decides what to build.

Brent Johnson sits down with Axel Sooriah from the Jira Product Discovery team for a candid, peer-to-peer look at how Maple got the whole org on board: his setup, his month by month schedule, the team routines that made it stick, and how he won product managers over first.

You'll learn:

  • What was really breaking before Jira Product Discovery (too many good ideas in too many places) and the trigger that started the pilot.
  • How adoption actually spread: solving a visible pain first, winning over product managers, and tying it to the rituals teams already had.
  • What to standardize for alignment (core fields, statuses, leadership views) and where to leave teams room to shape their own.

Can't make it live? Register anyway and we'll send the recording.

 

スピーカー

Brent Johnson

Director of Product Management, Maple

Brent is a product leader with 12+ years of experience building software across healthtech, travel, and ecommerce. He has guided teams from early-stage startups to scale, driving several M&A deals along the way. He currently leads Product Management, AI, and UX/UI initiatives at Maple, Canada's virtual care platform, where he's spoken on panels about turning product strategy into measurable, organization-wide impact.

Axel Sooriah

Product Management Evangelist, Atlassian

Axel Sooriah は、アトラシアンの製品管理エバンジェリストとして、チームが Jira Product Discovery を使ってより迅速かつ明確な意思決定を行えるよう支援しています。アトラシアン入社前は、11:FS や Barclays での製品リーダーシップの職務を経たあと、Contentsquare や OpenClassrooms などの企業で最先端の製品プラクティスを指導していました。彼はまた、この分野のコミュニティ構築にも尽力しています。ヨーロッパ最大級の PM カンファレンスの 1 つである LPC Paris でボードメンバーを務める一方で、アトラシアンの製品管理ポッドキャストである Product in Practice もホストしています。