A blank Confluence page can be daunting. Where do you start? What’s the best way to organize your thoughts? Which layout will pack the biggest punch?
These are all valid concerns. To make your work just a little bit easier, we’ve released five new built-in Confluence templates! 🎉 These templates are specifically geared towards marketing teams, so be sure to pass these resources along to the marketers at your company.
Here’s a quick primer on each new template:
Organizing an entire marketing campaign is a big ordeal. There are varying stakeholders, goals, strategies, and, of course, budgets to consider. Use this template to visualize high-level thoughts on what needs to be ironed out in order to get your campaign off the ground smoothly.
Use the marketing campaign template for:
- Assigning the drivers, approvers, contributors, and informed individuals associated with the campaign.
- Creating a visual timeline roadmap of everything that needs to get done, and when.
- Breaking down campaign deliverables by channel: email, paid advertising, PR, etc.
Understanding the strategies of your competitors is an important part of knowing where you stand in your industry. By identifying their strengths and weaknesses, you’ll be able to hone your competitive advantages, and thus pinpoint opportunities your team can take advantage of.
Use the competitive analysis template for:
- Ranking the industry tier, mission, objectives, and capabilities of each competitor.
- Breaking down competitor strategies by channel: social media, SEO, press releases, etc.
- Performing a SWOT analysis to visually demonstrate opportunities.
When it comes to gathering information about future customers, one of your most valuable resources is your current customers. Reaching out and conducting interviews will help you better understand how you can access new audiences. But customer interviews shouldn’t be ad-hoc, scribbled notes that vary from person to person. The customer interview template standardizes the process across interviewers and keep your findings consistent and digestible.
Use the customer interview template to:
- List use cases for your product or service.
- Identify key takeaways and opportunities based on the problems your customers are aiming to solve.
- Aggregate customer information as a means to crafting effective buyer personas.
The most critical element of a strong brand is understanding who you are as a product. In a nutshell, brand positioning is a concise statement of why you’re different, and brand messaging is a detailed description of what you do to make that statement true. Getting these thoughts down in a clear, concise, and organized document is a key step for all teams at your company, not just marketing.
Use this message house template to:
- Create taglines and positioning statements.
- Establish target audiences.
- Outline value pillars, customer quotes, and features that support your messaging.
Blog post template
Managing an editorial calendar is a good old-fashioned slog. It’s a chore to sift through the myriad requests to the effect of, “Shouldn’t we have a blog post about X?” or “Here’s my extremely vague, one sentence idea. Let’s make a blog post out of it!”
Asking stakeholders who are pitching a blog post to use a standardized template with fields for common questions – like target keywords, distribution channels, publish dates, and status updates – makes it easier on everyone to understand what it takes to bring a post to publish.
Use the blog post template to:
- Identify the funnel position of the content.
- Collaboratively edit the draft.
- Assign reviewers, collect additional assets like graphics, and keep track of any blockers.
Confluence works best when every team is on board. If product and engineering teams are busy making plans in Confluence, it only makes sense to keep marketing in the loop. Use these templates to get everyone at your company on the same page.
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