The Total Economic Impact of Loom: Enterprise Communication
that Scales
Transform how teams collaborate using video communication for a 232% ROI.
Meetings multiply. Email chains and message threads grow longer. Context gets lost across tools and time zones. The result? Slower decisions and teams stuck clarifying instead of executing. This report examines how enterprise organizations use Loom to streamline collaboration with AI video communication – reducing unnecessary meeting time, accelerating onboarding, improving cross-functional alignment, and increasing overall productivity. See the data behind the impact, and what it could mean for your teams.
232%
ROI over 3 years
$5.4M
Total benefits over 3 yr.
<6 mt.
Payback period
Scale with confidence and security
Find peace of mind with enterprise-ready capabilities that make it easy to deploy Loom across your organization with the right controls.
Using Loom’s AI video communication in your team’s workflows leads to…
Measurable org-wide productivity gains:
Replacing low-value status meetings with async video reduces weekly meeting time by 15%, reclaiming thousands of hours annually in large enterprises.
Faster onboarding with scalable, reusable knowledge:
Turning live training content into a reusable video library cuts ramp time by 30%, accelerating time to productivity while reducing repeat enablement effort.
Improved retention through clearer leadership visibility:
Clear, consistent video updates improve connection across distributed teams and contributed to a modeled 5% reduction in voluntary turnover, lowering replacement costs in high-skill roles.
Consolidation onto a single system of work:
As part of the Atlassian platform, Loom centralizes video communication within Jira and Confluence – helping enterprises standardize workflows and maximize platform ROI.
TEI report
Get the full results
Learn how customers operated before and after adopting Loom, the quantifiable benefits they experienced and the key takeaways for your organization.
TEI report
Hear straight from the experts
Join guest speakers from Forrester and Atlassian to discuss how to lead with authenticity at scale: how modern leaders use Loom to communicate faster, build trust, and keep distributed teams aligned.
Featured resources
Customer story
How Remote saved 20k+ hours of meetings with Loom
Product guide
Get Started with Loom - Comprehensive Beginner's Guide
