How CMOs and marketing leaders turn AI momentum into market leadership
94% of marketers use AI at work, but only 3% of CMOs are certain they have org-wide AI ROI. AI that overlooks collaboration brings a fragmentation tax erodes its productivity gains. Learn how top marketing teams move beyond basic automation to orchestrated, AI-ready ways of working that drive measurable growth.
Methodology
This report is based on research conducted by Atlassian’s Teamwork Lab, a group of scientists dedicated to developing best practices for modern teams. Their findings guide the design of Atlassian’s products and practices.
Double-blind survey data was collected in January and February 2026. Surveys were fielded to 12,035 global knowledge workers — including 1,012 in marketing — and 173 Fortune 1000 executives — including 65 in marketing.
