The Rise of Agile Marketing: How to move from theory to practice
What's holding back your agility? Join us to learn how agile is helping build scalable, flexible, and resilient marketing organizations. We'll explore the rise of agile marketing and examine one company's journey putting agile into practice with Atlassian tools.
The ability to pivot quickly in an ever-evolving market is more crucial than ever for companies today. Marketing teams need to be autonomous yet connected and work at a pace that keeps them ahead of customer demands. To do this, marketing is taking a page from the software playbook and adopting agile.
Join us to learn how marketers are taking agile values and principles from theory to practice to build more scalable, flexible, and resilient marketing organizations with Atlassian tools - and how you can do the same.
This webinar will cover two key areas. First industry expert Andrea Fryrear from AgileSherpas will give an overview of the state of agile marketing. Then, we will see what an agile marketing transformation looks like in real life with M&T Bank Corporation and learn how agile and Jira have helped their teams work better and smarter together.
During this webinar you will:
- Learn about the state of agile marketing & roadblocks to marketing agility
- Learn how to apply agile ways of working to marketing right away.
- Learn about M&T Bank's agile marketing transformation journey and learn their approach to scaling agile.
- Learn how to improve collaboration, increase transparency, and drive continuous improvement with agile and Jira.