The Rise of Agile Marketing: How to move from theory to practice

What's holding back your agility? Join us to learn how agile is helping build scalable, flexible, and resilient marketing organizations. We'll explore the rise of agile marketing and examine one company's journey putting agile into practice with Atlassian tools.

The ability to pivot quickly in an ever-evolving market is more crucial than ever for companies today. Marketing teams need to be autonomous yet connected and work at a pace that keeps them ahead of customer demands. To do this, marketing is taking a page from the software playbook and adopting agile.

Join us to learn how marketers are taking agile values and principles from theory to practice to build more scalable, flexible, and resilient marketing organizations with Atlassian tools - and how you can do the same.

This webinar will cover two key areas. First industry expert Andrea Fryrear from AgileSherpas will give an overview of the state of agile marketing. Then, we will see what an agile marketing transformation looks like in real life with M&T Bank Corporation and learn how agile and Jira have helped their teams work better and smarter together.

During this webinar you will:

  • Learn about the state of agile marketing & roadblocks to marketing agility
  • Learn how to apply agile ways of working to marketing right away.
  • Learn about M&T Bank's agile marketing transformation journey and learn their approach to scaling agile.
  • Learn how to improve collaboration, increase transparency, and drive continuous improvement with agile and Jira.

Oradores

Andrea Fryrear Headshot

Andrea Fryrear

Andrea Fryrear es la principal autoridad mundial en marketing de metodología ágil. Es una de las fundadoras de AgileSherpas y supervisa las iniciativas de capacitación, formación y consultoría para transformaciones de marketing ágil empresarial. Hace más de una década que se dedica al mundo del marketing. Ha trabajado para marcas y agencias como estratega de contenido, experta en marketing de contenido, gestora de proyectos y asistente editorial. Adoptó la metodología ágil desde el momento en el que la descubrió y nunca ha mirado atrás. Andrea es una de las coautoras del programa ICAgile Marketing Agility, y también ha escrito dos libros sobre agilidad de marketing: Mastering Marketing Agility (Dominar la agilidad de marketing) y Death of a Marketer (Muerte de un experto en marketing). Posee numerosas certificaciones en metodología ágil.

Kelly Drozd headshot

Kelly Drozd

Product Marketing Manager, Atlassian


Kelly es experta en marketing de producto en el equipo de Jira. Le apasionan la mejora continua y ayudar a la colaboración de los equipos. Antes de formar parte del equipo de Atlassian, Kelly lideraba la adopción de la metodología ágil y las iniciativas de transformación en equipos de marketing, lo que incluyó el escalado de Jira y Confluence en más de diez unidades de negocio y cientos de usuarios. Cuando no está ocupada descubriendo al mundo la eficacia de las herramientas de Atlassian para equipos, la encontrarás haciendo yoga o paseando a sus perros por las colinas de San Francisco.

Zach Meixner Headshot

Zach Meixner

Administrative Vice President, Sr. Digital Program Manager, M&T Bank

Zach has 20 years of project and program management experience, having led numerous enterprise efforts in industries including technology, marketing, e-commerce, healthcare, financial services, construction, hospitality, communications, and manufacturing.

Zach is passionate about coaching and mentoring team members on project management and has worked with numerous companies implementing agile frameworks, project initiation processes, task tracking and reporting procedures, standardized project deliverable templates, project health checks, and lean principles. Zach is a certified Project Management Professional (PMP), Lean Six Sigma Green Belt, and Professional Scrum Master.