Every company depends on tools that help them do their jobs. HR tools, CRMs, chat & collaboration tools, business intelligence tools, marketing automation tools… the list goes on. Bringing another tool into the mix involves approval processes, buy-in from execs, and the occasional boss-nudging for her credit card.

Whatever the case, here are some ways you can convince your boss you need a status page.

A status page reduces support costs

Our customers reported a 24% reduction in support tickets by using a status page. A status page helps deflect support tickets during incidents by proactively notifying customers about problems via emails, text messages, or an embedded status widget.

Further reading: Statuspage Customer Survey

A status page builds trust

A status page allows you to showcase your uptime percentage, and customers love knowing these details. We often hear “We never go down, so we don’t need a status page.” You may never have a system-wide outage, but chances are you will have some incidents you need to communicate about. A status page helps you showcase your product’s uptime, which builds trust with existing customers and new ones.

Further reading: Four nines and beyond: A guide to high availability infrastructure

Building your own status page solution is hard

We’ve been in the game for a while. We have spent years building a reliable, effective way to talk to your customers during outages so that you don’t have to worry about maintaining your own status page infrastructure or code base. We host your page so that it’s available when you need it most; when you’re down. Our multi-channel messaging infrastructure allows you to input status updates in a single place, and we take care of making sure those messages go out via email, text message, Twitter, in-app messages, or all of the above.

Further reading: Why Signiant uses Statuspage instead of a DIY tool

A status page introduces a systematic way of handling incidents

Incident management involves tools, people, and practices. It’s this combination of things that makes you prepared for when things go wrong. With the right team in place, the right processes and practices, and tools, you’ll be ready for any incident.

Further reading: Uniting technical and non-technical teams for better incident response & Build a modern operations process with Statuspage

Good incident communication can turn negative experiences into positive experiences

Outages aren’t fun, and hopefully they don’t happen often. But when they do happen (and they will), you need to be prepared. Teams are shipping faster and more often these days. Monolithic products are becoming micro-service amalgamations – therefore incidents are happening more frequently, and you need a way to communicate with your customers during those moments. A status page isn’t a “nice to have”, it’s something your customers deserve and expect. Having a dedicated way to communicate with your customers during an outage can help turn a negative customer experience into a positive one.

Further reading: How an outage helped Wistia get onboard with Statuspage

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How to convince your boss you need a status page...