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How to Develop a Winning Sales Strategy for 2025
Closing deals and generating revenue without an effective sales strategy is like being asked to drive a car while blindfolded—it’s dangerous and unlikely to succeed. Picture this: Your sales team is trying to keep pace with rapidly changing customer demands, navigate complex decision-making processes, and deal with increasing competition. You want to be able to […]
Inbound Sales: 6 Ways to Increase Close Won Rates
Sales teams often struggle to convert leads despite having quality products and strong marketing. Prospects lose interest, sales calls feel one-sided, and outreach efforts fall flat. It’s frustrating to spend time nurturing leads only to see them disengage before the deal closes. Now picture this: A frustrated shopper, tired of their outdated project management tools, […]
Conducting a 1:1 Meeting: Agendas, Best Practices, & Tools
You’re in a 1:1 meeting, and things are not going smoothly. Whether stumbling through career goals or racing against the clock to cover essential updates, the outcome is the same: a lack of clarity and missed opportunities. We’ve all been in those meetings—awkward, unproductive conversations that leave everyone uncertain about the next steps. Confusion only […]
SaaS Sales: A Complete 2025 Guide + 5 Effective Strategies
If you work in SaaS sales, you might have one job title but many jobs. You’re an expert on the software product you’re selling. You know the ins and outs of your client’s needs. You know what business challenges they might face before they tell you about them, and you know how to solve them. […]
Stand-Up Meetings 101: Boost Productivity and Collaboration
Imagine it’s Monday morning, and your team is scattered across different locations, each member juggling tasks and deadlines. You check your email and find a barrage of updates, questions, and blockers, leaving you wondering how to piece it all together. How do you ensure everyone is aligned, aware of roadblocks, and celebrating successes? If your […]
How to Combat Meeting Fatigue: 10 Effective Tips
Imagine being pulled into one meeting after another, watching hours tick by as your pile of to-do’s grows taller with each passing minute. By the time you leave the last meeting, you’re exhausted—and that pile of work will have to wait until tomorrow. Rinse and repeat. Sound familiar? Meeting fatigue is becoming a standard part […]
How to Run Effective One-on-One Meetings with Your Manager
The simple thought of a one-on-one meeting with your manager may overwhelm you. It could be anxiety over a potential performance review, excitement to hear constructive feedback and discuss career goals, or maybe you’re simply wondering what on Earth your manager wants to talk about. Whatever the context—whether it’s your first or hundredth check-in—these one-on-one […]
How to politely correct someone when they’re wrong
Four ways to make yourself heard without burning bridges.
How to avoid groupthink on your team
Team cohesiveness is a good thing – until it sabotages creativity. Here’s how to ensure a desire for consensus doesn’t come at the price of critical thinking.
Evolving Atlassian’s deployment controls enforcement
Over the last few years, Software Supply Chain Security has rapidly emerged as a critical aspect in the software development lifecycle, ensuring compliance, enhancing security measures, and building trust with customers. As Atlassian relies on a myriad of first and third-party sources/artifacts, the need to secure these components throughout the software development lifecycle has become […]
Upcoming Changes to Pipelines Log Retention Policy
Bitbucket Pipelines is making changes to the way we manage build logs to create a more predictable and standardised set of policies for managing customer generated data. As part of these changes, we’re standardising and clarifying our log retention policies to ensure they are clear to customers and aligned with industry standards. What’s changing? Starting […]
8 proven leadership principles and the psychology behind them
Effective leaders come in all shapes, sizes, and styles – but certain leadership principles underscore them all.
Our Q1 FY25 letter to shareholders
An update to customers, stakeholders, and shareholders on our mission to unleash the potential in every team.
How IT teams at FanDuel, Zelis, and Washington State University enabled HR to deliver exceptional support
Discover how IT teams at FanDuel, Zelis, and Washington State University enabled HR to deliver better employee experiences with Jira Service Management.
One Year of Loom AI & What’s Next
It’s been over a year since we introduced Loom AI as an add-on, and with your feedback and enthusiasm it’s evolved into features that make video recording, editing, and viewing even better. Both the numbers and your voices speak for themselves, Loom AI gives the very best experience of video communication: Thousands of customers have revolutionized how they communicate at work, recording 47M video messages enhanced by Loom AI. Customers have called this tool a “game-changer for their workflow”, “instantly a top 10 AI feature”, so good it “feels like cheat code” and an AI tool that’s “actually useful”. That’s why we’re re-introducing Loom AI — plus some all-new features — as part of a core Loom package tier. And there’s even more coming soon.
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Inside Atlassian
Research and insights on how teams can deliver with AI.