AI that knows your business
Connect people, knowledge, and work to move faster together
Marketers use AI more than almost any other function—and face the most pressure to prove ROI. 63% say leaders treat AI as a “magic switch” and expect immediate impact. At Atlassian, we see that the teams driving the most impact with AI start by making their context AI-readable and treating AI as a strategic partner.
This report shares more about what we’ve learned and how marketing leaders can apply those lessons.
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How CTOs and CIOs turn AI adoption into enterprise value 96% of IT and software development workers use AI, but only 9% of technology executives are sure they have clear org-wide ROI. At Atlassian, we found that the model matters less than the context you give it. Connecting agents to a shared context layer drove […]
How CHROs and HR leaders turn AI activity into workforce transformation 56% of HR leaders say their organization doesn’t balance the people and technology sides of AI transformation. At Atlassian, we’ve learned that real improvement requires both technology and behavior change, making it a big opportunity for HR. This report shares more about what we’ve […]
This report reveals the five questions driving our transformation, the frameworks we tested, and what actually accelerated and improved delivery. Learn what our research shows separates teams that simply adopt AI from those that transform with it.
