Accelerating Innovation: How Atlassian Williams Racing Drives Success with Rovo
The learnings in this blog post are based on the session, “How Atlassian Williams Racing accelerates teamwork with the System of Work”, presented at Atlassian’s Team Europe ’25 conference. You can check out this session and others on demand.
Formula 1 is one of the most data-driven sports in the world. However, the lessons from the pit lane apply to every business. Siloed data and knowledge, and manual, inefficient workflows can slow teams down, obscure valuable insights, and make it harder to stay ahead of the competition.
Atlassian Williams Racing is introducing Rovo as part of their System of Work to centralise and surface engineering knowledge, enabling their teams to quickly find, interpret, and act on critical data. This will ultimately eliminate information bottlenecks and deliver AI-powered answers through Rovo search, chat and agents.
Rovo doesn’t replace expertise—it amplifies it by making trusted knowledge discoverable and actionable in the flow of work.
So what does this mean for a team when every second counts?
Unifying simulation experiment knowledge
In the world of Formula 1, running thousands of simulations is just another day at the office. But as any engineer will tell you, the real challenge isn’t just in running the numbers—it’s in making sense of them. When teams are spread across different experiment classes and projects, ensuring that every simulation is mapped, tracked, and understood can feel like a huge task.
Previously, the teams were tracking their work using their own methods and tools. While this approach allowed for rapid experimentation, it came at a cost:
When simulations were being managed in silos, without the ability to cross-correlate findings, the knowledge we were uncovering with each experiment was also trapped in those silos.
-Richard Sworder, Head of Product Ownership, Atlassian Williams Racing
To truly unlock the value of their simulation data, they turned to Confluence for documentation. Here, engineers could record not just results, but also the methods, assumptions, and insights behind each experiment.
This created a living knowledge base that anyone in the team could reference, ensuring that context was never lost. Then, enter Rovo. Engineers can ask complex questions, surface relevant findings, and get recommendations based on real-world experience—all within their existing workflows.
Teams can now spot trends, share knowledge, and avoid duplication of effort. Engineers now know that their contributions in Confluence will help colleagues tackle similar challenges down the line.
What once took hours or days—finding, reading, and interpreting old reports— can now happen in minutes with Rovo, dramatically accelerating access to critical information. Rovo ensures that no detail is overlooked by surfacing relevant data and insights that might otherwise be missed, while also breaking down silos so every team member, from new hires to seasoned experts, has access to the same rich repository of knowledge. With less time spent searching and more time spent analysing, the team can collaborate more effectively and iterate faster.
Trackside IT checks: from manual to AI-powered
Before every race, the Williams trackside IT team face a daunting task: set up all trackside IT, perform checks on all technical systems and report their completion to leadership.
Previously, this relied on manual checklists and ad-hoc notes. Now, Jira and Rovo, Williams can automate and streamline every detail, from task assignment to incident logging and real-time dashboards.
Rovo is a powerful catalyst for reimagining how not only we interact with tooling in the Atlassian system of work, but for the use of AI to unlock knowledge and accelerate knowledge. We’re rethinking how we operate and Rovo is at the forefront of this.
-James Kent, Trackside Technology Principal
Today, Williams teammates are empowered to collaborate, innovate, and deliver results faster than ever before. It’s a testament to the power of intelligent tools, shared knowledge, and the relentless pursuit of better ways to work.
Imagine what your team could achieve if every answer was just a question away. Visit Rovo.com to learn more.