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Jira Core means business: introducing boards and mobile apps

A year ago, we redesigned Jira into 3 purpose-built experiences: Jira Software for software teams, Jira Service Desk for IT teams, and Jira Core for business teams. The reason for this change was two-fold: to deliver a better Jira experience based on team type and, as in the case of Jira Core, to give non-software […]

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Organize your marketing campaign with Jira Core

If you’ve ever launched a marketing campaign, then you know it’s no easy task. There are a flurry of things to do and keep track of, like creative assets, copy, people, and – most importantly – due dates. It seems like half your time is spent chasing teammates down to get status updates, while the […]

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How Jira Core puts the groove in email marketing processes

Email has stood the test of time. While new technologies pop up every day, 91% of consumers check their email at least once a day and report it as their preferred channel for marketing messages. This is great news for an email marketer, who is always thinking about how to reach customers through email campaigns. But, […]

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How Jira Core makes me a less grumpy social media marketer

As a Content Marketing Manager, I deal with words all day long. I’m always writing, editing, reading, or posting on social media in the name of Atlassian’s Jira products including Jira Coreand Jira Service Desk. When it comes to social media, the details are key. Every word, every character, and every image counts toward building […]

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Marketing project management with Jira Core

Marketing departments are made up of various teams: email, content, PR, product, etc. Though each is charged with different tasks, they all have something in common: they must manage projects and deliver work on time. How do most marketing teams do this? They follow the progress of projects and make sure work is delivered on time using scary-complicated spreadsheets, and sharing updates […]

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How advertising agencies use Jira for business development

People at Helios Interactive realized Jira could be used for all sorts of different use cases throughout the agency. The more Jira spread, the more teams wanted to use it. Now, after just two years, nearly the entire agency uses Jira for projects that range from business development to invoice tracking, and it has become a critical part of their business. For business development, Helios uses Jira to track the entire client pipeline, from the first meeting to the last. Ben McChesney, Managing Partner and CTO, started it all by using Jira to manage development projects. We asked Ben to talk about how Helios uses Jira for business development.

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Learn how Indeed’s HR processes are tracked using Jira

Indeed decided to extend their use of Jira to the HR team (and other teams), and they adopted the Jira best practices of their software teams to help their other teams get work done as efficiently as possible. Register for the webinar to learn more about Indeed, and how to implement Jira Core for your business teams.

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7 imaginative ways business teams can track work in Jira Core

We built Jira Core because we realized business and back-office teams could benefit from Jira in the same ways software teams do. Jira Core extends the workflow functionality and customizability of Jira to business teams so they can track work, manage projects, and stay on top of everything. Jira Core lets business teams define their processes, break down and track issues, and organize work. Issues in Jira Core can represent all kinds of things: a task, a document… even a person. Just about anything you want to track can be an issue. Read on to see more of the many examples!

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A marketing workflow example: Jira for multi-team collaboration

Jira is at the center of Aeria Games’ work processes. All departments use it, even though the level of adoption is quite different. Read on to learn about how Aeria Games’ marketing team built a marketing workflow to reduce process complexity when collaborating with other teams in other departments.

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5 Jira, Confluence, and Hipchat integrations to power your marketing team

As marketing becomes a more technical discipline, it’s imperative to find tools that streamline processes, help teams communicate, and enhance work transparency. With these 5 integrations and add-ons for Jira, Confluence, and Hipchat (not to mention hundreds more in the Atlassian Marketplace), marketers can get tremendous ROI from their marketing technology stack.

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Inside Atlassian: Jira workflows for tracking blog projects

Chances are, your marketing team manages blog projects on spreadsheets. You probably track who is working on it, what state it’s in, when it’s going to be published, what it’s about, how it fits into larger marketing campaigns… And that’s just the stuff you’re concerned with before it’s published. It’ll come as no surprise that Atlassian’s marketing team uses Jira Core, Confluence, and Hipchat to keep our blogs running smoothly. So today I’m going to get all meta with a blog about how we use Jira Core, including some example workflows, to track our blogs.

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3 steps to marketing zen: how to visualize your workflow

Workflows provide a huge advantage to your marketing process and the success of your projects. As a visualization tool, workflows can help your marketing team come to consensus on the steps needed to complete tasks, anticipate or remove bottlenecks, and move much more quickly. Put simply, workflows give everyone a sense of ownership and accountability.

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Jira Core dashboard: your project status at a glance

The Jira Core dashboard provides you and your business teams with a comprehensive overview of your project status at a glance, including the tasks that need to be done, team members’ individual progress, and more. It’s just one of the many customization options you have in Jira Core to transform the way your business team works.

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Inside Atlassian: designing software with the customer at heart

I decided to sit down with different Jira designers to learn how they reimagined Jira as Jira Software, Jira Core, and Jira Service desk from a design perspective. The stories were endless, but three things kept popping up in each designer’s story: design spikes, live data prototyping, and a stellar feedback collector.

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How to make Jira Core issues work for your business team

Jira Core can help any business team manage any project. That means projects like onboarding new employees, and launching marketing campaigns, and keeping track of legal document updates with workflows. And that’s not all. Since more information is still needed to help teams make decisions and progress toward next steps, Jira Core lets you customize items called issues to help any member of your team match the unique way your team works.