Moving to the product model with Atlassian’s system of work

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Product teams face mounting pressure to ship faster, align to strategy, and prove their impact. Yet, old habits – like project-based planning and disconnected tools – hold teams back from real product agility. The shift to a product model is essential, but making it work in practice is a challenge.

In this webinar, we will show you how to use Jira Product Discovery and the Atlassian system of work to connect strategy, ideas, and delivery – so your team can focus on outcomes, not just outputs.

You'll learn to:

• Use Focus and Goals to tie product bets directly to company strategy

• Capture and prioritize ideas in Jira Product Discovery with evidence and impact

• Turn validated bets into delivery work in Jira, maintaining end-to-end traceability

• Bring context together across tools with Rovo for faster answers and decisions

• Create a single, living view of product strategy, roadmaps, and execution

You’ll leave with practical patterns and an end-to-end example you can apply with your own teams – whether you’re just starting or looking to mature your product practice.

Can't make it live? Register anyway and we'll send the recording.