Atlassian Williams F1 Team: How they use Jira Product Discovery
In F1, every race surfaces new data, but turning that data into the right product decisions is where teams can make progress and see real impact. Join Richard Sworder, Head of Product Ownership at
Atlassian Williams F1 Team, in conversation with Axel Sooriah, Product Management Evangelist at Atlassian. Richard shares how his team uses Jira Product Discovery to score every idea by one number that settles every debate: how much lap time it saves.

Atlassian Williams F1 Team scores every idea by one number: how much lap time does this save? Richard Sworder distills his team's playbook from the ebook "4 steps to product-centric IT program management" — how they capture ideas, cut through noise, and keep engineering and leadership pointing at the same goal, using Jira Product Discovery.
You'll learn how to:
- Give every team a single definition of value so prioritization stops being a negotiation.
- Score ideas with Impact vs Effort and the RUF pyramid so the right work wins every time, not just the loudest pitch.
- Close the loop between product decisions and delivery so nothing gets lost between the roadmap and the sprint.
Register to join live and bring your questions for Richard and Axel. If you can't attend, sign up anyway and we'll send you the recording after the session.
发言人
Richard Sworder
Head of Product Ownership, Atlassian Williams F1 Team
Richard Sworder 在 Atlassian Williams F1
车队担任产品负责人,与负责研发赛车和赛道软件的项目集经理协作,以帮助缩短单圈用时。Richard 拥有十余年产品团队管理经验,对于胜负以毫秒论高下的场景中 IT 项目集管理如何提升整体表现,他具备独到视角。
Axel Sooriah
Product Management Evangelist, Atlassian
Axel Sooriah 是 Atlassian 的 Product Management Evangelist,致力于帮助团队利用 Jira Product Discovery 实现更快、更清晰的决策。在加入 Atlassian 之前,他曾在 Contentsquare 和 OpenClassrooms 等公司负责现代产品实践的指导工作,此前他还在 11:FS 和 Barclays 担任过产品领导职务。他同时深耕产品管理领域社区建设,不仅担任欧洲最大的产品管理会议之一 LPC Paris 的董事会成员,还主持 Atlassian 的产品管理播客《Product in Practice》。