SURVEY STUDY

Forrester Study: How Organizational Context Drives Productivity and AI ROI

Executive summary

Enterprise leaders are under immense pressure to scale AI adoption, boost workforce productivity, and prove measurable ROI—all while managing unpredictable AI costs and consumption. As planning accelerates, knowing where your peers stand is critical.

A new Forrester Consulting study commissioned by Atlassian examines how 250 global enterprise IT and HR leaders are tackling these challenges right now. The findings reveal why organizational context is the missing link to sustainable AI ROI.

Download the full Forrester study to learn how leaders are connecting productivity, ROI, and cost savings back to context.

Key takeaways

    88% of IT and HR Leaders believe that AI success depends on its ability to leverage the right context.

    The top 3 barriers for expanding AI investment include difficulty demonstrating AI ROI, unpredictable costs, and AI without context.

    81% of C-Level Executives say AI that’s rich in organizational context, would transform their AI ROI.