Our ecosystem is a critical part of our success and includes developers building on top of our products and Marketplace Partners. This ecosystem is as important as ever as we focus more and more on our cloud-based solutions. We’re committed to doing our part to ensure a vibrant ecosystem, and now this includes putting our money where our mouth is with investments.

Developers at the start-up stage are an important audience for the venture program. We’ve been amazed at how our ecosystem has innovated on top of Atlassian’s products and we want to enable their success and growth.

Atlassian will invest in three types of companies that are critical to our ongoing success:

• Early-stage (typically pre-seed and seed stage) startups building ecosystem apps for our cloud products. We invest in both existing ecosystem developers and new teams in this category, and are excited to give these companies an opportunity to grow.
• Larger, more established product partners scaling their businesses. These investments will be made in partnership with institutional investors, and will generally target series A onwards.

The application on this website (above and below) is designed for our existing Marketplace Partners and developers, as well as new-to-Atlassian app developers who are looking for funding for their start-ups.

If you are a later stage company (Series A and beyond) looking for investment, please email us directly at ventures@atlassian.com.

Please submit one application form per company. Descriptions of multiple apps can be included within one form.

You can find the application form here.

We accept and review applications on rolling basis. You can expect to hear from us within four weeks of applying. If your application is taken forward, we will be in contact to organize an interview with the Atlassian Ventures team.

Definitely. That said, in order to receive funding, you will need to have a business plan focused specifically on building a Marketplace app (or apps) for Atlassian’s cloud products. These are typically monetized through the Atlassian Marketplace or as a Trello Power-Up.

Either or both! You can submit applications for apps that are listed as well as apps that have not yet been developed. We’ll want to understand from your application how you plan to grow adoption of your app if it’s not already developed.

Preference will be given to apps that are built specifically for the Atlassian Marketplace or as a Trello Power-Up. However, if your app leverages Atlassian at its core you should feel free to apply.

Not at all. Atlassian Ventures is a global program and we believe in unleashing the potential of teams all over the world. If your application is chosen, our legal team will work with you to structure the investment within the constraints of your country’s legal requirements.

From time to time we may invest in competing ideas. We understand that there may be perceived conflicts, and we’ll work with you to address any concerns you might have.

Yes! Just because an idea or app isn’t right for us right now doesn’t mean that will always be the case. We’d love to hear about the progress you’ve made. You are encouraged to submit a second application after you have new information that could help validate an investment.

We have created standard investment documents, with target-friendly terms that we will not negotiate. This helps ensure that you can do what you do best – build great products – and we can make this process as scalable as possible (i.e., invest in lots of great companies!).

Our standard terms are a $250K USD convertible note with a $5M USD cap and a 20% discount.

Other rights that we will require as part of our investment:

• Information rights – we request that companies send us send financial statements on a quarterly basis. This helps us track your progress over time.
• Pro rata rights - these give us the right to participate in subsequent rounds of funding in order to maintain our ownership percentage.

• In a nod to Atlassian’s Open Company, No BS value, we’ve published a blog about our Convertible Note, as well as the Note itself. See blog and Note for more information.

• Right of notice - if you get an acquisition offer from a third party, we want to know about it! This does not give us any rights for negotiation, etc. It’s just a heads up about the process a few days in advance.

No.

Yes. Please provide details in the application form.

Yes, we have standard terms for our investments in later-stage companies (Series A and beyond). In May 2022, we published this blog as well as our standard Side Letter.

These larger investments are typically made in partnership with a lead institutional investor and take into account the needs and growth plans of each company.

Companies in the Atlassian Ventures portfolio can take advantage of ever-evolving “services” designed to help founders grow their businesses in the Atlassian ecosystem – for example, Fireside Chats about relevant topics such as PLG, pricing and packaging, building healthy teams, etc.; accelerator perks from key partners such as Amazon Web Services and HubSpot; co-marketing and amplification vehicles; warm-introductions to key Atlassian subject matter experts (SMEs).

Of course, you also have ongoing and regular access to the Atlassian Ventures team, who can help with any roadblocks you’re facing.

When possible, we also provide showcase opportunities at virtual and face-to-face events such as Team, our annual customer conference.

The following are not included in the Atlassian Ventures program:

• Commercial partnerships
• Any promise of future investment
• Premium placement for the app in the Atlassian Marketplace
• Additional support beyond what is outlined above

If your question has not been addressed here, please reach out directly to ventures@atlassian.com.