Funding the future of cloud

Our ecosystem is a critical part of our success and includes developers building on top of our products and Marketplace Partners. This ecosystem is as important as ever as we focus more and more on our cloud-based solutions. We’re committed to doing our part to ensure a vibrant ecosystem, and now this includes putting our money where our mouth is with investments.

Developers at the start-up stage are an important audience for the venture program. We’ve been amazed at how our ecosystem has innovated on top of Atlassian’s products and we want to enable their success and growth.

Atlassian will invest in three types of companies that are critical to our ongoing success:

• Early-stage (targeting seed rounds) startups building apps for our cloud products. We hope to include both existing ecosystem developers and new teams in this category, and are excited to give them an opportunity to grow.
• Larger, more established product partners scaling their businesses. These investments will be made in partnership with institutional investors, and will generally target series A onwards.
• Existing sales channel partners looking to step up their cloud services and create new products that support the future of teamwork.

Applications are open to our existing Marketplace Partners and developers, as well as new-to-Atlassian app developers who are looking for the first funding for their start-ups.

If you are a later stage company (Series A and beyond) looking for investment, please email us directly at ventures@atlassian.com.

Please submit one application form per company. Descriptions of multiple apps can be included within one form.

You can find the application form here.

We are accepting applications on a rolling basis. Applications will be reviewed monthly, so you can expect to hear from us within six weeks of submitting. If your application is taken forward, we will be in contact to organize an interview with the Atlassian team.

Definitely. That said, in order to receive funding, you will need to have a business plan focused specifically on building an app (or apps) for Atlassian’s cloud products. These are typically monetized through the Atlassian Marketplace or as a Trello Power-Up.

Either or both! You can submit applications for apps that are listed as well as apps that have not yet been developed. We’ll want to understand from your application how you plan to grow adoption of your app if it’s not already developed.

Preference will be given to apps that are built specifically for the Atlassian Marketplace or as a Trello Power-Up. However, if your app leverages Atlassian at its core you should feel free to apply.

Not at all. Atlassian Ventures is a global program and we believe in unleashing the potential of teams all over the world. If your application is chosen, our legal team will work with you to structure the investment within the constraints of your country’s legal requirements.

From time to time we may invest in competing ideas. We understand that there may be perceived conflicts, and we’ll work with you to address any concerns you might have.

Yes! Just because an idea or app isn’t right for us right now doesn’t mean that will always be the case. We’d love to hear about the progress you’ve made. You are encouraged to submit a second application after you have new information that could help validate an investment.

We have created standard investment documents, with target-friendly terms that we will not negotiate. This helps ensure that you can do what you do best – build great products – and we can make this process as scalable as possible (i.e. invest in lots of great companies!).

Our standard terms are a $250K USD convertible note with a $6M cap and a 20% discount.

Other rights that we will require as part of our investment:

• Information rights - we will be requesting that companies send financial statements to us on a quarterly basis. This helps us track your progress over time.
• Pro rata rights - these give us the right to participate in subsequent rounds of funding in order to maintain our ownership percentage.
• Right of notice - if you get an acquisition offer from a third party, we want to know about it! This does not give us any rights for negotiation, etc., it’s just a heads up about the process a few days in advance.

No.

Yes. Please provide details in the application form.

We do not have standardized terms for investments that are made outside of our program for early stage companies. We will make larger investments in partnership with a lead institutional investor and will take into account the needs and growth plans of each company.

We plan to use the venture program to foster internal advocacy within Atlassian. Once we decide to invest, we will set you up with an Atlassian mentor who will meet with you regularly to check in on your progress, give advice based on our experience in the ecosystem, and help with any roadblocks you’re facing.

Where possible, we will also aim to provide showcase opportunities at events, such as Team events.

The following are not included in the Atlassian Ventures program:

• Commercial partnerships
• Any promise of future investment
• Premium placement for the app in the Atlassian Marketplace
• Additional support beyond what is outlined above

If your question has not been addressed here, please reach out directly to ventures@atlassian.com.