From AI activity to impact: Lessons from Atlassian marketing leaders
Most marketing teams are experimenting with AI. The next challenge is turning that activity into real workflow advantage.
According to Atlassian's State of Teams 2026 research, 94% of marketers use AI at work, but only 3% of marketing executives are sure they have clear org-wide AI ROI.
Join Atlassian marketing leaders for a practical conversation on what they’re learning as they bring AI deeper into day-to-day workflows. Drawing on examples from demand generation, brand, and performance marketing, they'll share how their teams are using AI to improve planning, streamline coordination, accelerate decision-making, optimize campaigns, and reduce operational friction across the marketing organization.
Along the way, they'll discuss what surprised them, what required more iteration than expected, and why more AI-generated output doesn't always lead to better outcomes. You'll hear actionable lessons on building the right context for AI, deciding where human judgment and craft matters most, and identifying the AI use cases that create the greatest opportunity for meaningful impact.
Whether you're just getting started or looking to move beyond isolated experiments, you'll leave with concrete ideas for turning AI activity into measurable marketing results.
Redner
Ashley Faus
Head of Lifecycle Marketing, Atlassian
Ashley Faus is a marketer, writer, and speaker by day, and a singer, actor, and fitness fiend by night. She's the author of the book, Human-Centered Marketing: How to Connect with Audiences in the Age of AI. Her work has been featured in TIME, Forbes, and The Journal of Brand Strategy, and she's shared insights with audiences at Harvard Business Review, INBOUND, and MarketingProfs.
Liz Fosslien
Head of Brand Narrative, Atlassian
Liz Fosslien leitet ein Team, das in Zusammenarbeit mit dem Produktmarketing, der Marktforschung, dem Vertrieb und der Kommunikationsabteilung die strategische Markenbotschaftsplattform des Unternehmens entwickelt. Sie ist außerdem Co-Autorin und Illustratorin des nationalen Bestsellers Big Feelings und des Wall Street Journal-Bestsellers No Hard Feelings.
Esra Guler
Head of Global Multichannel Marketing, Atlassian
Esra Guler ist Head of Global Multi-channel Marketing bei Atlassian. Dort entwickelt sie innovative Strategien, um Kunden im gesamten Produkt-Ökosystem von Atlassian anzusprechen, und treibt Initiativen voran, mit denen Marketing-Teams durch KI-Innovationen noch produktiver werden. Zuvor war Esra über 15 Jahre bei Google tätig und leitete weltweit Wachstumsteams in den Bereichen Workspace, Commerce und Google Partners sowie Ads-Marketing-Teams im Vereinigten Königreich und in der Türkei. Esra ist Unternehmerin aus Leidenschaft und begann ihre Karriere mit der Gründung von wegweisenden Technologie- und Finanzdienstleistungsplattformen für kleine Unternehmen in der Türkei.
